Web Content Writer – Storytelling With Strategy, Purpose With Precision

Work for Impact; United States; Remote; USD 10,000 - 60,000; Part time

Job summary

A global talent platform seeks a Web Content Writer to enhance its storytelling and strategy. The role involves crafting persuasive content for decision-makers in an ethical business environment. Ideal candidates will have 5+ years of experience in digital writing, focusing on B2B and mission-driven narratives.

Qualifications

• 5+ years of experience writing for digital platforms.
• Portfolio showing storytelling and strategy for B2B brands.
• Ability to write clearly and persuasively.

Responsibilities

• Write and refine website and campaign content.
• Craft messaging that resonates with business leaders.
• Apply SEO best practices to content.

Skills

Storytelling

Content Strategy

Digital Writing

SEO

Persuasive Writing

Education

Degree in English, Journalism, Communications

Tools

CMS platforms

Job description

Web Content Writer – Storytelling With Strategy, Purpose With Precision

Join to apply for the Web Content Writer – Storytelling With Strategy, Purpose With Precision role at Work for Impact

Web Content Writer – Storytelling With Strategy, Purpose With Precision

Join to apply for the Web Content Writer – Storytelling With Strategy, Purpose With Precision role at Work for Impact

This range is provided by Work for Impact. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$30.00/hr - $30.00/hr

About Work for Impact

Work for Impact is a global talent platform built for a new era—where business performance and positive impact go hand-in-hand. We connect companies with high-performing professionals around the world while ensuring fair pay, transparency, and meaningful work for all.

Our clients aren’t just looking for cost savings — they’re looking for scalable, ethical solutions. They’re leaders who believe business can be a force for good and a driver of growth. And they need content that reflects that.

This Isn’t Just a Writing Role.

This Is a Chance to Shape the Voice of a Movement — and Help Drive Business Results

.We’re looking for a part-time content writer who doesn’t just understand words—but understands what makes people act. Especially decision-makers. You’ll be crafting content that speaks to the minds of executives and the hearts of values-driven brands

.You should bring at least 5 years of experience writing high-performing digital content—with a strong focus on web, UX, and campaign copy. But just as important, you get the nuance:

️ How to translate values into value propositions

️ How to speak to growth without selling out purpose

️ How to align messaging with both ethical integrity and commercial goals

What We’re Looking For

• Native or near-native English fluency
• A portfolio that shows storytelling and strategy—especially for B2B or mission-driven brands
• Deep understanding of what drives business decisions, especially in outsourcing, CX, or global workforce solutions
• Ability to write clearly, persuasively, and in a tone that builds trust and inspires action
• Passion for ethical business, sustainability, and global equity

What You’ll Be Doing

• Write and refine website and campaign content that positions us as a leader in ethical outsourcing
• Craft messaging that resonates with business leaders while staying true to our mission
• Collaborate with internal teams to align content with strategic goals and audience insights
• Apply SEO best practices and digital storytelling frameworks
• Translate complex concepts into clear, accessible, and emotionally resonant copy

Required Experience & Skills

• 5+ years of experience writing for digital platforms, ideally in a B2B or purpose-led context
• Strong content strategy skills—you think beyond the headline
• Confident working independently, managing deadlines, and delivering top-tier content
• A degree in English, Journalism, Communications, or equivalent real-world experience
• Experience writing for or about topics like impact, outsourcing, remote work, or tech-for-good is a big plus

Bonus Points

• For:Experience with CMS platforms like Butter
• Familiarity with ethical, social impact, or B Corp-aligned brands
• Knowledge of content performance tools and how to optimize for engagement

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Writing/Editing

• Industries

  Staffing and Recruiting

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