Web Content Strategist

Lensa; Chicago (IL); Hybrid; USD 61,000 - 100,000; Full time

Job summary

A leading career site is hiring a Web Content Strategist for Rush University in Chicago. This role focuses on enhancing web presence through effective content strategy and production, collaboration, and adherence to corporate goals. Ideal candidates have a Bachelor's in a related field and extensive writing experience.

Benefits

Exceptional rewards and benefits

Work from home flexibility

Qualifications

• At least 3 years of professional writing experience, preferably in marketing communications.
• Experience at an academic medical center or health care organization is a plus.

Responsibilities

• Responsible for planning, researching, writing, editing, and publishing web content.
• Develop and prioritize web content projects that align with Rush’s strategic priorities.

Skills

Exceptional writing

Editing

Communication

SEO

Project management

Education

Bachelor's degree in communications

Tools

Drupal

Job description

1 week ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Lensa is the leading career site for job seekers at every stage of their career. Our client, Rush University, is seeking professionals in Chicago, IL. Apply via Lensa today!

Job Description

Location: Chicago, Illinois

Business Unit: Rush Medical Center

Hospital: Rush University Medical Center

Department: RUSH Digital and Web Strategy

Work Type: Full Time (Total FTE between 0.9 and 1.0)

Shift: Shift 1

Work Schedule: 8 Hr (8:00:00 AM - 5:00:00 PM)

Work Arrangements: First month: 2-3 days in office, 2-3 days remote.Ongoing:1-2 days in office, 3-4 days remote.

Rush offers exceptional rewards and benefits learn more at our Rush benefits page

Pay Range: $61,068 - $99,403 per year

Rush salaries are determined by many factors including, but not limited to, education, job-related experience and skills, as well as internal equity and industry specific market data. The pay range for each role reflects Rush’s anticipated wage or salary reasonably expected to be offered for the position. Offers may vary depending on the circumstances of each case.

Summary

The web content strategist on the Digital and Web Strategy team in Rush’s Department of Marketing Communications plays a hands-on role in shaping Rush’s web presence. The individual in this role is responsible for planning, researching, writing, editing, and publishing web content that builds trust and confidence, drives engagement and appointments, enhances user experience, improves search engine visibility, and supports Rush’s strategic priorities and marketing goals.

The web content strategist works primarily on content for our health care website, rush.edu, with a focus on:

• Search engine optimization (SEO) content: Optimizing clinical service line, condition, and treatment pages to increase organic search visibility.
• Clinical service line content: Developing content for high-priority clinical service line pages that informs and engages prospective and existing patients about Rush’s expertise, strengths, and differentiators.
• Strategic priority content: Creating and refining content for core and supporting web sections, Rush digital health initiatives, and other emerging priorities.
  
  

This role works collaboratively with other members of Rush Marketing Communications, including teams in Marketing Strategy, Strategic Internal Communications, Strategic External Communications, and Brand Strategy & Creative Media, as well as colleagues from other departments across Rush and vendor partners. This individual exemplifies the Rush mission, vision, and ICARE values and acts in accordance with all policies and procedures.

Responsibilities

Content strategy (20%)

• Contribute to the Digital and Web Strategy team’s annual work planning for high-priority clinical and non-clinical areas
• Develop and prioritize web content projects that align with Rush’s strategic priorities and drive measurable improvements in patient engagement and appointment scheduling
• Apply insights from target audience research, keyword research, stakeholder input, and competitive analysis to inform content strategy
• Create and maintain project plans, including tasks, timelines, and key performance indicators
  
  

Content production (60%)

• Interview subject matter experts and conduct research to gather information and insights
• Write creative and compelling web content that drives outcomes, including both crafting new content and refreshing existing content
• Collect and integrate feedback from subject matter experts, stakeholders, and colleagues
• Edit content to ensure alignment with Rush editorial standards, voice, tone, and brand
• Publish and maintain web content using the Drupal content management system
  
  

Content operations and measurement (20%)

• Contribute to improving content governance, production workflows, and lifecycle management
• Complete routine content audits for accuracy, freshness, and readability
• Contribute to A/B testing initiatives to assess and refine content performance
• Analyze and report on key performance indicators to colleagues and stakeholders, using data and insights to inform adjustments to content strategies
• Stay up to date on digital trends and innovations — within both health care and other consumer-centric industries — and apply them to web content strategy at Rush
  
  

Requirements

• Bachelor's degree in communications, journalism, marketing, English, or a related field.
• At least 3 years of professional writing experience, preferably in marketing communications. Experience at an academic medical center, health care organization, or college/university is a plus.
  
  

Competencies

• Exceptional writing, editing, proofreading, and communication skills
• Experience across digital and web strategy, website management, digital analytics, search engine optimization, user experience, and project management
• Hands-on experience with content management systems (preferably Drupal)
• Excellent interpersonal skills and emotional intelligence
• Ability to interact confidently and comfortably with colleagues at all levels of Rush
• Commitment to a customer service mindset and a bias for action
• Skills in data analysis, prioritization, problem-solving, and critical thinking
• Ability to work independently and as part of multifunctional teams
• Ability to convey complex ideas with elegance and ease
• Proficiency in planning and delivering projects with minimal direction while seeking guidance when appropriate
  
  

Physical Demands

• Ability to move throughout the Rush campus
• Ability to lift or carry objects 35-40 pounds
  
  

Rush is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Position Web Content Strategist

Location US:IL:Chicago

Req ID 17563

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Lensa by 2x

Get notified about new Web Strategist jobs in Chicago, IL.

Digital Strategist, Paid Media (9-Month Term)

Digital Strategist, Email (Temporary Position)

Senior Digital Strategist, Email (Temporary Position)

Senior Digital Strategist, Paid Media (Temporary Position)

Digital Media Planner - Strategist (CST)

Chicago, IL $75,000.00-$90,000.00 1 week ago

Head of Content Strategy and Communications, Asset Management Marketing

Chicago, IL $137,400.00-$240,400.00 2 days ago

Greater Chicago Area $50,000.00-$90,000.00 1 week ago

Sr. Customer Experience (CX) Strategist, AWS Private Pricing Program

Chicago, IL $133,200.00-$220,200.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.