Web Content Specialist

Rivian; El Segundo (CA); On-site; USD 69,000 - 87,000; Full time

Job summary

Rivian is seeking an Ecommerce Web Content Specialist to power web touchpoints for vehicle launches, software releases and campaigns. You will work in the CMS, translating briefs into live pages, and coordinating with Marketing, Engineering, Design, and Sales to align with commercial goals.

You will manage end-to-end content workflows, ensure accessibility and SEO optimization, and contribute to testing and iterative improvements with cross-functional teams in a fast-paced environment.

Qualifications

• 0–2 years in web content production, ecommerce or SEO content execution.
• End-to-end web content workflows from planning to QA and publication.
• Experience with Contentful CMS, content models, localization, publishing.
• Strong on-page SEO fundamentals and emerging AEO trends.
• Comfort editing HTML/CSS and responsive, accessible design.
• Meticulous attention to detail across copy, layout, links and search.
• Experience with GA4/Adobe Analytics and A/B testing workflows preferred.
• Familiarity with Search Console and web crawlers preferred.
• Experience working from Figma files and briefs with high fidelity.

Responsibilities

• End to End Launch Planning Support with marketing, design, and digital product teams.
• CMS implementation of campaign landing pages, OTA releases, and modules in Contentful.
• Apply HTML/CSS within CMS to deliver accessible, mobile-friendly pages.
• SEO and AEO optimization including metadata, headings, links, alt text.
• Visual QA and pre-launch testing across devices, browsers, and staging.
• Configure and deploy A/B test variants in the CMS and analyze results.
• Manage publishing dependencies, staging, and entry states for campaigns.
• Collaborate across product, design, engineering, and marketing teams.

Skills

Web content production

Ecommerce operations

SEO content execution

HTML & CSS

Tools

Contentful

GA4/Analytics

Google Search Console

Figma

Job description

About Rivian

Rivianis on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

As Rivian’s Ecommerce Web Content Specialist, you will power the web touchpoints behind major vehicle launches, software releases, and commercial campaigns. Operating directly within our CMS, you will support various stages of the content lifecycle, assisting with tasks from initial planning and brief translation through live implementation, A/B testing, and ongoing search optimization. You will partner closely with Marketing, Engineering, Design, and Sales to ensure web experiences launch accurately, on time, and in alignment with commercial goals.

Responsibilities

• End to End Launch Planning Support: Assist Marketing, Design, and Digital Product teams early in campaign cycles by helping map out web requirements, entry structures, and publishing schedules before execution begins.
• CMS Implementation: Build and launch campaign landing pages, OTA software releases, and promotional modules in Contentful, converting Figma designs, strategic briefs, and localized copy into live, high performing web experiences.
• Technical Quality and Accessibility: Apply lightweight HTML and CSS formatting within CMS parameters to deliver fully accessible, mobile responsive, and visually consistent web pages that uphold brand standards.
• SEO and AEO Optimization: Implement on page SEO best practices including metadata, heading structure, internal linking, and alt text while formatting content for Answer Engine Optimization to maximize discoverability across traditional search and AI platforms.
• Visual QA and Pre Launch Testing: Conduct thorough end to end testing across devices, browsers, and staging environments to validate layout, copy, pricing, legal DISCLAIMERS, and search elements prior to go live.
• Experimentation and Refinement: Configure and deploy A/B test variants in the CMS to evaluate user engagement, analyzing performance signals alongside analytics partners to continuously refine key landing pages.
• Launch Operations and Governance: Manage publishing dependencies, staging workflows, and entry states for smooth campaign rollouts while keeping CMS documentation and QA checklists current to help a lean team operate efficiently.
• Cross Functional Collaboration: Work closely with product managers, designers, engineers, and marketers to align digital builds with broader commercial strategies, representing the CMS execution perspective in daily workflows.

Qualifications

• 0 to 2 years of experience in web content production, ecommerce operations, digital marketing, or SEO content execution in a fast paced environment.
• Hands on experience managing end to end web content workflows, from initial planning and brief intake to building, testing, and QA.
• Direct experience working inside enterprise structured CMS platforms like Contentful, including content models, references, localization, and publishing workflows.
• Strong understanding of on page SEO fundamentals with exposure to emerging Answer Engine Optimization trends.
• Technical comfort reading and editing basic HTML and CSS with familiarity in responsive design and web accessibility standards.
• Meticulous attention to detail across content, layout, links, legal copy, and search elements with strong communication skills across cross functional teams.
• Exposure to web analytics platforms like GA4 or Adobe Analytics and A/B testing configuration workflows preferred.
• Familiarity with search tools, Google Search Console, or web crawlers preferred.
• Experience working directly from Figma design files, copy documents, and structured briefs with high fidelity preferred.

Pay Disclosure

The salary range for this role is $69,300 to $86,600 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [e-mail].