Web Content Specialist

Trine University - Fort Wayne; Angola (IN); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Life Insurance options

Paid vacation and sick time

Retirement contribution and matching

Education benefits for employees and dependents

Education benefits

Job summary

A higher education institution in Angola, Indiana, is seeking a Web Content Specialist. The role involves creating and managing web content aligned with the institution's brand and improving SEO to enhance online visibility. The ideal candidate will have a Bachelor’s degree in a related field and at least 2 years of experience in web content management or digital marketing. The position offers competitive benefits and the chance to make a significant impact on the university's online presence.

Qualifications

• 2+ years of experience in web content management or digital marketing.
• Strong analytical skills to monitor and improve user engagement.
• Ability to collaborate effectively with teams.

Responsibilities

• Create and optimize web content for the university's site.
• Implement SEO strategies to increase online visibility.
• Monitor website performance and propose improvements.
• Monitor website performance using analytics tools (GA4) and provide insights and recommendations.
• Collaborate with marketing, design, and digital teams to support campaigns and strategy.
• Communicate with departments to update content for accuracy and relevance.
• Stay updated on SEO trends, algorithm changes, and best practices.
• Ensure accessibility, readability, and mobile responsiveness across content.
• Assist with content audits and contribute to site-structure improvements.
• Coordinate with outside contractors for web design, programming or hosting as needed.
• Train editors in the ModernCampus CMS.

Skills

SEO best practices

Analytics tools (e.g., GA4)

Web content management

Content writing and editing

Collaboration with marketing teams

ModernCampus CMS

Accessibility

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Content Management Systems (CMS)

ModernCampus CMS

Job description

This role is responsible for creating, editing, optimizing and maintaining contenton Trine University’s website to ensure it is engaging, user-friendly and alignedwith Trine University’s brand strategy. A strong focus on analytics and search engineoptimization (SEO) is essential, as this position will play a key role in drivingorganic traffic and improving online visibility.

The Web Content Specialist works in person at Trine's Angola, Indiana campus.

Essential Duties and Responsibilities

• Serve as administrator for trine.edu and other university websites as assigned
• Develop, write, edit, update, and publish high-quality web content that aligns withbrand tone and organizational goals.
• Implement SEO best practices, including keyword research, on-page optimization, andmetadata management.
• Monitor website performance using analytics tools (e.g., GA4) and provide insightsinto the user journey as well as recommendations for improvements.
• Collaborate with other marketing, design, and digital marketing personnel to ensurecontent supports broader campaigns and digital strategy.
• Communicate with other departments to maintain and update website content for accuracy,relevance, and consistency.
• Stay updated on SEO trends, algorithm changes, and digital content best practices.
• Ensure accessibility, readability, and mobile responsiveness across all content.
• Assist with content audits and contribute to strategies for improving site structureand user experience.
• As needed, work with outside contractors in areas such as web design, programmingor hosting.
• Train web editors in other departments to update content in the ModernCampus CMS.

Education and/or Experience

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field(or equivalent experience).
• 2+ years of experience in web content management, digital marketing, or a similarrole.

Trine University offers a comprehensive benefit package designed to provide a varietyof choices to best fit your needs and the needs of your family. Some benefits offeredinclude:

• Life Insurance – a variety ofvoluntary life options are available along with an employerpaidemployee life policy valued at 1½ times annual salary
• Financial Insurance – employer paid Long Term Disability and voluntary Short-TermDisability, Accident, Hospital Indemnity, and Critical Illness options are available
• Paid vacation and sick time
• Retirement – after one year offull-time service you are eligible for an employercontribution of 5% and upto an additional 5% employer match
• Education – after 6 months of full‑time service, undergraduate education benefitsare available for employee, spouse, and dependent children

The salary is competitive and commensurate with experience and qualifications.

Trine University is an equal opportunity employer. Applicants are considered foret employmentwithoutregard to race, color, religion, sex, age, disability, national origin, genetic information,citizenship status, military status, or any other basis prohibited by law, unlesssuch basis constitutes a bona fide occupational qualification. Trine willcomply withits legal obligation to provide reasonable accommodations toqualified individualswith disabilities and for religious beliefs.