Web Content & SEO Lead

American Association of Neurosurgeons Inc

Rolling Meadows (IL)

On-site

USD 70,000 - 80,000

Full time

4 days ago

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Benefits offered by this job

Comprehensive benefits package

Job summary

The American Association of Neurosurgeons Inc is seeking an experienced Digital Content Manager to oversee and optimize our websites and digital content platforms from Rolling Meadows, IL. You will work across marketing, communications, membership and education to ensure accurate, engaging, accessible digital presence.

Responsibilities include publishing via WordPress, HTML/CSS support, SEO, analytics, and coordinating with IT and partners for enhancements.

Qualifications

3–5 years of professional experience in digital content management, web production, website management or a related field.
Bachelor’s degree from an accredited college or university.
Demonstrated experience managing, updating and publishing content on organizational or content-rich websites.
Hands-on experience with WordPress or a comparable content management system.
Working knowledge of HTML and CSS.
Experience using Google Analytics or a similar web analytics platform.
Working knowledge of SEO and web content optimization best practices.
Understanding of website accessibility principles and best practices.
Experience conducting website quality assurance, functionality testing and basic troubleshooting.
Strong writing, editing and proofreading skills.
Excellent attention to detail and commitment to maintaining accurate, high-quality digital content.

Responsibilities

Manage day-to-day website content, updates and digital publishing across organizational websites and platforms.
Create, edit, format and publish web content using WordPress and other content management systems.
Use HTML and CSS to support content updates and troubleshoot routine formatting, layout and display issues.
Maintain high standards for website accuracy, consistency, functionality and overall user experience.
Conduct routine website quality assurance and functionality reviews to identify broken links, outdated content, display issues and other website problems.
Support website accessibility and ensure digital content follows established accessibility standards and best practices.
Implement SEO best practices, including page titles, metadata, headings, internal linking, content structure and on-page optimization.
Support evolving GEO (Generative Engine Optimization) and AI search strategies to improve the visibility and discoverability of organizational content.
Monitor website traffic, engagement, acquisition and user behavior using Google Analytics and other digital tools.
Develop regular website performance reports and translate analytics into actionable recommendations.
Identify opportunities to improve website navigation, content organization, search performance, conversions and overall user experience.
Support website redesigns, migrations, platform upgrades and other major digital initiatives.
Coordinate website content and digital requirements across marketing, communications, membership, education and other departments.
Translate business and program needs into clear website requirements and solutions.
Work with internal IT resources and external web development, hosting and technology partners to troubleshoot issues and implement enhancements.
Manage website content workflows, intake processes, publishing schedules and documentation.
Ensure website content aligns with organizational brand, editorial and accessibility standards.
Assist with digital campaigns, landing pages and other web-based initiatives as needed.
Stay current on digital content, SEO/GEO, accessibility, analytics, CMS and web publishing best practices.