Web Content Producer, Sales

The E.W. Scripps Company; Cincinnati (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

The E.W. Scripps Company is seeking a detail-oriented digital producer to create, launch, maintain, and optimize contest and sponsorship experiences on local TV station sites.

You will translate sponsorships into digital executions, build landing pages, and ensure disclosures and eligibility rules are accurate across markets. This role sits at the intersection of revenue, creativity, and tech, requiring collaboration with sales, marketing, legal, and operations teams.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 3+ years of experience in a related field preferred
• Knowledge of content management systems, web publishing practices, process improvement, and documentation standards
• Ability to create and maintain responsive digital experiences using established tools and standards
• Strong project coordination, organizational, and prioritization skills in a deadline-driven environment
• Strong attention to detail and ability to perform quality assurance, identify risks, and elevate issues appropriately
• Clear communication, sound judgment, and cross-functional collaboration skills
• Knowledge of digital advertising, analytics, accessibility, privacy, and regulatory requirements, with a focus on advertiser and campaign needs
• Knowledge of digital media, publishing, contests, and sponsorship campaigns
• Working knowledge of HTML and CSS for troubleshooting and developer collaboration
• Familiarity with digital campaign platforms, tools, and integrations
• Ability to apply enterprise standards while adapting work to local-market needs

Responsibilities

• Create and update contest landing pages, sponsorship hubs, contest pages, entry forms, rules pages, confirmation messaging, and related content in our enterprise content management system (CMS).
• Coordinate intake, requirements, asset collection, production, approvals, scheduling, launch, updates, expiration, archiving, and post-campaign review, as well as expertise on legal guidelines regarding contests.
• Translate sold sponsorship elements into digital executions that accurately reflect client commitments, brand standards, campaign dates, markets, and deliverables.
• Serve as the primary web-production contact for station sales, marketing, creative, digital, legal, and operations teams across multiple markets.
• Perform prelaunch and ongoing quality assurance for links, forms, images, copy, disclosures, dates, mobile display, accessibility, tagging, and overall user experience.
• Ensure official rules, eligibility language, privacy disclosures, sponsor identification, and contest content are posted as approved; elevate legal or policy questions when required.
• Maintain reusable CMS components, page templates, documentation, naming conventions, and organized digital assets to improve speed and consistency.
• Manage multiple simultaneous campaigns with firm launch dates, communicate status and risks, and resolve blockers before they affect station or advertiser commitments.
• Use available analytics and stakeholder feedback to identify opportunities to improve traffic, engagement, conversion, and campaign execution.
• Diagnose publishing, rendering, form, tracking, or content issues and coordinate with technical teams or vendors when resolution requires additional support.
• Perform other duties as assigned.

Skills

CMS knowledge

Web publishing

Project coordination

Attention to detail

Cross-functional collaboration

Digital advertising awareness

Analytics familiarity

HTML/CSS basics

Documentation standards

Education

BS/BA in related discipline or equivalent years of experience

Tools

CMS platforms

Job description

Are you a detail-driven digital producer who loves bringing campaigns to life online? Scripps is looking for a talented web professional to create, launch, maintain, and optimize contest and sponsorship experiences across our local television station websites. In this role, you'll sit at the intersection of revenue, creativity, and technology — translating sold sponsorship elements into polished digital executions that make advertisers look great and audiences come back for more. From building contest landing pages and managing entry forms to ensuring every disclosure and eligibility rule is exactly right, your work will directly support local station revenue and strengthen the digital presence of Scripps markets across the country. If you thrive in a deadline-driven environment, love getting the details right, and enjoy collaborating across teams, this is your opportunity to make a real impact at one of America's leading broadcasting companies.

WHAT YOU'LL DO:

• Create and update contest landing pages, sponsorship hubs, contest pages, entry forms, rules pages, confirmation messaging, and related content in our enterprise content management system (CMS).
• Coordinate intake, requirements, asset collection, production, approvals, scheduling, launch, updates, expiration, archiving, and post-campaign review, as well as expertise on legal guidelines regarding contests.
• Translate sold sponsorship elements into digital executions that accurately reflect client commitments, brand standards, campaign dates, markets, and deliverables.
• Serve as the primary web-production contact for station sales, marketing, creative, digital, legal, and operations teams across multiple markets.
• Perform prelaunch and ongoing quality assurance for links, forms, images, copy, disclosures, dates, mobile display, accessibility, tagging, and overall user experience.
• Ensure official rules, eligibility language, privacy disclosures, sponsor identification, and contest content are posted as approved; elevate legal or policy questions when required.
• Maintain reusable CMS components, page templates, documentation, naming conventions, and organized digital assets to improve speed and consistency.
• Manage multiple simultaneous campaigns with firm launch dates, communicate status and risks, and resolve blockers before they affect station or advertiser commitments.
• Use available analytics and stakeholder feedback to identify opportunities to improve traffic, engagement, conversion, and campaign execution.
• Diagnose publishing, rendering, form, tracking, or content issues and coordinate with technical teams or vendors when resolution requires additional support.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 3+ years of experience in a related field preferred

WHAT YOU'LL BRING:

• Knowledge of content management systems, web publishing practices, process improvement, and documentation standards
• Ability to create and maintain responsive digital experiences using established tools and standards
• Strong project coordination, organizational, and prioritization skills in a deadline-driven environment
• Strong attention to detail and ability to perform quality assurance, identify risks, and elevate issues appropriately
• Clear communication, sound judgment, and cross-functional collaboration skills
• Knowledge of digital advertising, analytics, accessibility, privacy, and regulatory requirements, with a focus on advertiser and campaign needs
• Knowledge of digital media, publishing, contests, and sponsorship campaigns
• Working knowledge of HTML and CSS for troubleshooting and developer collaboration
• Familiarity with digital campaign platforms, tools, and integrations
• Ability to apply enterprise standards while adapting work to local-market needs

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.