Web Content Manager - Office of Communications and Marketing - University at Albany

Effie Worldwide, Inc.; City of Albany (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic web content manager to join their marketing team. This role involves supervising a team of content editors, ensuring that all web content aligns with brand standards and is optimized for SEO. The manager will collaborate with various departments to enhance online communications and maintain a user-friendly web presence. This position offers a unique opportunity to lead web projects and foster strong relationships across the organization, making a significant impact on the university's marketing and communication strategies. If you're passionate about digital content and eager to drive results, this role is perfect for you!

Qualifications

• 2-3 years of leadership experience in web marketing communications.
• Strong understanding of WCAG 2.2 accessibility standards.
• Experience with web content management systems.

Responsibilities

• Supervise a team of web content editors and oversee daily tasks.
• Collaborate with departments to develop effective web communications.
• Monitor website performance and improve user experience.

Skills

Leadership in web marketing communications

Content creation

SEO knowledge

Written and verbal communication skills

Organizational skills

Project management skills

Understanding of online marketing and branding

Ability to work independently

Education

Bachelor's degree

Tools

Web Content Management System (CMS)

Google Analytics

Drupal CMS

Project management tools

Ticketing systems

Jotform

Job description

The University at Albany's Office of Communications and Marketing (OCM) is seeking a web content manager to join the marketing team, reporting to the director of web services.

The web content manager will supervise a team of web content editors, oversee their daily tasks, and actively participate in web projects. Responsibilities include creating, editing, and optimizing university website content to ensure it is impactful, accurate, and aligned with the university brand.

The manager will produce content that adheres to the university's editorial style, web best practices, accessibility standards, and SEO guidelines. They will collaborate with university departments to understand their online communication needs, edit content, advise on best practices, assist in asset production, and monitor outcomes. Additionally, they will provide guidance and training to faculty and staff to maintain a cohesive and user-friendly online presence.

This position serves as a liaison between departments and OCM to support strategic marketing, enrollment, and reputational goals. The manager will be an integral part of the marketing department, fostering strong relationships across departments while overseeing web content editors.

Primary Responsibilities:

1. Supervise and lead a team of web content editors.
2. Oversee their daily work and serve as the first point of contact for guidance and feedback.
3. Provide coverage during staff absences.
4. Lead website projects.
5. Collaborate with academic and administrative departments to develop effective, on-brand web communications, including website architecture, writing, editing, proofreading, design, layout, and updates.
6. Ensure all web content is accurate, SEO-optimized, and compliant with accessibility and usability standards.
7. Use quality assurance tools to identify and correct issues such as broken links, spelling, grammatical errors, and off-brand content.
8. Train and support faculty and staff in using the web content management system (CMS) and other online tools.
9. Facilitate meetings with site owners and stakeholders to identify needs and select online content and tools aligned with goals.
10. Maintain a schedule for reviewing, refreshing, and updating site content.
11. Work with creative teams, web designers, and developers to deliver effective, on-brand online solutions.
12. Provide project status updates and communicate major updates and launches.
13. Monitor website performance through analytics to continuously improve content and user experience.
14. Stay informed about industry trends and best practices in web content management and digital marketing.
15. Manage the ticketing system for website requests.
16. Manage the departmental email account and respond to inquiries.

Job Requirements:

Minimum Qualifications:

1. Bachelor's degree from an accredited university.
2. 2-3 years of leadership experience in web marketing communications, content creation, or related fields.
3. Understanding of online marketing and branding.
4. Experience with a web content management system (CMS).
5. Knowledge of WCAG 2.2 accessibility standards.
6. SEO knowledge and experience.
7. Strong written and verbal communication skills.
8. Proactive, respectful, and team-oriented approach.
9. Excellent organizational and project management skills.
10. Ability to deliver regular project updates.
11. Attention to detail and commitment to quality.
12. Ability to work independently and collaboratively under deadlines.
13. Capacity to manage multiple projects simultaneously.
14. Experience working with diverse populations and promoting inclusivity.

Preferred Qualifications:

1. Experience in higher education.
2. Knowledge of Drupal CMS.
3. Experience with Google Analytics.
4. Familiarity with web governance platforms for accessibility and quality assurance.
5. Experience with project management tools and ticketing systems.
6. Experience with Jotform.

Additional information about eligibility, salary, and application procedures is included in the original posting. The position is a promotional opportunity for current UAlbany employees, with specific eligibility criteria outlined.