Web Content Manager - Office of Communications and Marketing - University at Albany

University at Albany (SUNY); City of Albany (NY); On-site; USD 68,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic web content manager to lead a talented team in enhancing the online presence of the university. This role involves overseeing web content creation, ensuring adherence to best practices in SEO and accessibility, and collaborating with various departments to meet communication needs. The ideal candidate will possess strong leadership skills, a keen eye for detail, and a proactive approach to managing web projects. Join this innovative team and make a significant impact on the university's digital marketing efforts while fostering a cohesive online environment.

Qualifications

• 2-3 years of leadership experience in web marketing or content creation.
• Proficient in SEO best practices and WCAG 2.2 accessibility standards.

Responsibilities

• Supervise a team of web content editors and oversee their daily tasks.
• Collaborate with departments to enhance online communication strategies.
• Monitor website performance using analytics to improve user experience.

Skills

Leadership in web marketing

Content creation

Understanding of online marketing

Excellent communication skills

Project management

Attention to detail

Ability to work collaboratively

Education

Bachelor's degree

Tools

Web Content Management System (CMS)

Google Analytics

Drupal CMS

Project management tools

Ticketing systems

Job description

Location:

Albany, NY

Category:

Promotional

Posted On:

Tue May 6 2025

Job Description:

The University at Albany's Office of Communications and Marketing (OCM) is seeking a web content manager to join the marketing team, reporting to the director of web services.

The web content manager will supervise a team of web content editors, oversee their daily tasks, and actively participate in web projects. Responsibilities include creating, editing, and optimizing University website content to ensure it is impactful, accurate, and aligned with the University brand.

The web content manager will produce content adhering to the University's editorial style, web best practices, accessibility standards, and SEO guidelines. They will collaborate with University departments to understand their online communication needs, edit content, advise on best practices, assist in asset production, and monitor outcomes. Additionally, they will provide guidance and training to faculty and staff to maintain a cohesive and user-friendly online presence.

This position will act as a liaison between departments and OCM to support strategic marketing, enrollment, and reputational goals. The web content manager will be an integral member of the marketing department, fostering strong, positive relationships between departments and OCM while overseeing web content editors.

Primary Responsibilities:

1. Supervise and lead a team of web content editors
2. Oversee daily work and provide guidance and feedback to web content editors
3. Provide coverage during staff absences
4. Lead website projects
5. Collaborate with departments to provide guidance on web communications, including website architecture, writing, editing, proofreading, design, layout, monitoring, and updating
6. Ensure all web content is accurate, optimized for search engines, and adheres to accessibility and usability standards
7. Use quality assurance tools to identify and fix accessibility and quality issues, such as broken links and grammatical errors
8. Train faculty and staff on using the web content management system (CMS) and online applications
9. Meet with site owners and stakeholders to identify needs and select appropriate online tools and content
10. Maintain a schedule for content review and updates
11. Coordinate with creative teams, web designers, and developers for effective online solutions
12. Provide project status updates and communicate major site launches
13. Monitor website performance using analytics to improve content and user experience
14. Stay current with industry trends in web content management and digital marketing
15. Manage the ticketing system for website requests
16. Handle departmental email inquiries related to web services

Job Requirements:

Minimum Qualifications:

• Bachelor's degree from an accredited university
• 2-3 years of leadership experience in web marketing, content creation, or related fields
• Understanding of online marketing and branding
• Experience with a web content management system (CMS)
• Knowledge of WCAG 2.2 accessibility standards
• SEO best practices experience
• Excellent written and verbal communication skills
• Proactive work ethic respecting roles and protocols
• Strong organizational and project management skills
• Ability to deliver regular project status reports
• Attention to detail and commitment to quality
• Ability to work independently and collaboratively under deadlines
• Capability to manage multiple projects simultaneously
• Ability to work with culturally diverse populations and promote inclusivity

Preferred Qualifications:

• Experience in higher education
• Knowledge of Drupal CMS
• Experience with Google Analytics
• Experience with web governance platforms for accessibility and quality assurance
• Familiarity with project management tools and ticketing systems
• Experience using Jotform

Additional Information:

This is a promotional opportunity for current UAlbany employees.

Eligibility for consideration includes:

• Employment at the University at Albany campus
• Current State-funded UUP professional position
• Permanent, term, or probationary appointment; temporary employees employed for three or more consecutive years

For details on the University's Promotion Policy, see HR Memorandum 88-4.

Salary Range: Senior Staff Assistant, SL3, $68,000 - $70,000

Note: Visa sponsorship is not available for this position. Applicants requiring sponsorship are ineligible.

The Jeanne Clery Act mandates disclosure of campus security policies and crime statistics. The University’s Annual Security Report is available at http://police.albany.edu/ASR.shtml.

In accordance with NYS Labor Law 194-A, the University does not seek salary history information until a conditional job offer is extended.

EO/AA/IRCA/ADA Employer

Please apply online at http://albany.interviewexchange.com/candapply.jsp?JOBID=187921

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