Web Content Manager

KeyBank; Brooklyn (OH); On-site; USD 71,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

In-office 3 days a week

Job summary

KeyCorp is seeking a Web Content Manager in Brooklyn, OH, to lead content strategy for small business campaigns and manage pages within Adobe Experience Manager. You will collaborate across UX, design, marketing technology, and analytics to optimize online experiences.

The role requires strong HTML, analytics, and project management skills, with a hybrid work model (in-office three days a week) and adherence to accessibility and web standards.

Qualifications

• Bachelor’s degree preferred in web development, marketing, or related field.
• Minimum 4 years experience in website management and/or digital marketing.
• Strong HTML knowledge and experience with content management systems, preferably AEM.

Responsibilities

• Determine strategy for web content within Key.com and support small business marketing campaigns.
• Collaborate with partners to manage content updates and page strategy for the web presence.
• Review and test pages for compliance, usability, and accessibility (WC3/ADA).
• Produce and interpret web analytics to optimize performance and conversions.

Skills

HTML

AEM (Adobe Experience Manager)

Web analytics

Content strategy

Project management

SEO

Stakeholder management

UX/UI principles

Education

Bachelor’s Degree preferred in web development, marketing, or related field

Tools

Adobe Experience Manager (AEM)

WorkFront

Adobe Analytics

Job description

Location:4910 Tiedeman Road, Brooklyn OhioLocation:Mobile - In office 3 days a week.JOB SUMMARYThe Web Content Manager will collaborate with stakeholders and partners to create and execute an exceptional online experience. Excellent understanding of web content management, analytics, user interface design and usability is necessary.ESSENTIAL JOB FUNCTIONSStrategyDetermines strategy and approach for new products, services, or campaigns within the Small Business section of Key.com and supports small business marketing campaigns with appropriate landing pages.Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysisStays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.PartnershipAct as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com.Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).Project ManagementReviews web page content, navigation, functionality, look and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3 and ADA.Execute strong attention to detail when reviewing pages in development & testing environment.Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website.Reporting & AnalysisDetermines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners.GeneralProactively drive issues / defects to resolution.REQUIRED QUALIFICATIONSBachelor’s Degree preferred in web development, marketing, or related field.Minimum 4 years previous work experience in website management and/or digital marketing field.Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills.Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals.Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards.Proven ability to recognize and edit effective web content to create compelling online experiences.Ability to synthesize results and combine with overall Key.com or campaigns results.Cultivates and thrives in a creative, energetic, innovative, and exciting environment.Ability to effectively manage and execute numerous projects simultaneously with minimal supervision.Interest in and aptitude for understanding the business, and a positive, ‘can-do’ attitude.Ability to take initiative, negotiate effectively and build productive relationships with business partners.Effective verbal and written communicator, able to communicate with a variety of audiences and management levels and translate business requirements into technical requirements.Ability to work both independently and as a member of a team.PREFERRED QUALIFICATIONSEffective analytical techniques and use of web analytics tools, such as Adobe Analytics.Proven experience in client servicing and vendor/agency management.Familiarity with mobile/responsive website principles and Javascript.Experience with a project management tool, such as WorkFront.COMPETENCIES/SKILLSCreative thinkingVisionary thinkingShow strong initiative and be a driverOrganizedDetail orientedChampion Change and Innovation to affect strong sense of urgencyManages ExecutionBuild and Sustain Effective Relationships with StakeholdersNegotiates EffectivelyClient FocusStrategic AgilityBusiness AcumenOrganizational SavvyLeads CourageouslyDrive for ResultsEQUIPMENT USEDPC, telephone, multiple MS Office and web-based applications, remote access softwareTRAINING REQUIREDTraining will consist of on-the-job activities with the direction of management. Additional formal training will be provided as required to maintain or enhance performance and professional development.This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.COMPENSATION AND BENEFITSThis position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.Please click here for a list of benefits for which this position is eligible.Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.Job Posting Expiration Date: 12/04/2026 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [e-mail].#LI-Hybrid