Web Content Engineer & AI Visibility Leader

Triwill Group; Northern, New York (KY, NY); Hybrid; USD 119,000 - 159,000; Full time

Benefits offered by this job

Generous benefits package

Employee stock purchase plan (ESPP)

Career development opportunities

Onboarding and mentorship

Inclusive workplace culture

Job summary

Datadog is seeking a Lead of Web Content Engineering & AI Visibility to own the CMS, build pages across datadoghq.com, and improve SEO and AI discoverability.

You will partner with Marketing, UX, and Engineering to turn content into effective web experiences and bring discoverability insights into planning and prioritization. This role emphasizes cross-functional collaboration and data-driven decision making.

Qualifications

• Experience building and maintaining web pages in a modern CMS such as DatoCMS, Contentful, Adobe Experience Manager, or a similar platform.
• Strong in technical SEO and AI discoverability fundamentals, including structured data, headings, internal linking, crawlability, and how AI answer engines interpret web content.
• Comfortable using platforms such as Conductor, Profound, or similar tools to measure discoverability and inform web decisions.
• Able to take content created for other formats and structure it into clear, effective web experiences.
• Experienced using AI, agents, automation, or reusable workflows to reduce repetitive work and improve operational efficiency.
• Organized across requests from multiple teams and able to plan and prioritize work while maintaining quality.

Responsibilities

• Build and maintain product, pricing, solutions, careers, about, and other pages across Datadog's web properties, partnering with Engineering to support CMS templates, components, permissions, and workflows.
• Partner with Content, Product Marketing, and UX to prioritize web work, structure content for the web, and ensure requests have the scope and lead time needed for high-quality execution.
• Own technical SEO and AI discoverability across Datadog's web properties, including structured data, heading structure, internal linking, metadata, crawlability, and how AI answer engines interpret and cite pages.
• Establish consistent structural standards across owned web properties and monitor site health to identify and address issues.
• Use AI, agents, and automation to streamline the path from recommendation to published experience and deliver dashboards and insights with less manual effort.

Skills

CMS

Technical SEO

AI discovery

Structured data

Internal linking

Headings structure

Cross-functional collaboration

Tools

DatoCMS

Contentful

Adobe Experience Manager

Conductor

Profound

Job description

Datadog is seeking a Lead of Web Content Engineering & AI Visibility to own the CMS, build pages across datadoghq.com, and improve SEO and AI discoverability.

You will partner with Marketing, UX, and Engineering to turn content into effective web experiences and bring discoverability insights into planning and prioritization. This role emphasizes cross-functional collaboration and data-driven decision making.