Web and Email Manager, Integrated Philanthropy Marketing

Dana-Farber Cancer Institute; Brookline (MA); Remote; USD 68,000 - 81,000; Full time

Job summary

A prominent cancer research institute is seeking a Front-End Web Developer to manage digital marketing for fundraising. This role involves implementing effective web and email strategies and optimizing content to enhance user experience. Candidates should have 3-5 years of experience and proficiency in HTML and CSS, along with strong project management skills. The position is remote with flexible onsite requirements.

Qualifications

• 3-5 years' experience developing web and email strategies.
• Ability to manage multiple projects and meet deadlines.
• Experience with web content management systems.

Responsibilities

• Manage and maintain a digital marketing portfolio for fundraising programs.
• Implement web marketing strategies and update website content.
• Advise on email marketing strategies and optimize campaigns.

Skills

HTML

CSS

Email marketing strategies

Project management

Responsive design techniques

Education

Bachelor's degree

Tools

Photoshop

Dreamweaver

Blackbaud Luminate Online

Acquia/Drupal

Job description

Overview

The Front-End Web Developer builds fundraising websites, produces emails, and works on special projects as assigned for the Division of Philanthropy. This position reports to the Senior Assistant Director, Web and Email, Integrated Philanthropy Marketing and carries a portfolio of fundraising programs, consulting with internal teams on website and email marketing strategies to help reach and exceed fundraising, participation, and philanthropic goals. Responsible for assisting the entire Division with reaching financial goals. Internal Title: Project Manager, Web and Email, Integrated Philanthropy Marketing.

Onboarding

The onboarding of this role will include a comprehensive training process which includes completion of online modules, shadowing colleagues, as well as hands-on learning experiences throughout the first calendar year in the role.

Core values and culture

Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; Discovery; and Equity and Inclusion every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.

Location

This position is considered remote, 0-1 days onsite at 10 Brookline Place, Brookline, MA each week. DFCI guidelines state that employees must reside in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.

Application requirements

Resume and cover letter required with application submission. If you wish to disclose your personal pronouns, please include them within your resume and cover letter submission.

About Dana-Farber

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Responsibilities

• Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy. Responsibilities include:
• • Advising on and implementing responsive web marketing strategies, including front-end web development and updating website content to ensure optimal user experience and conversion optimization.
  • Advising on and implementing responsive email marketing strategies, including building and testing email campaigns and optimizing code based on best practices.
• Advise on strategies and content layout optimizations for marketing landing pages as needed.
• Develop online surveys as needed.
• Uphold brand guidelines and content standards set for the Jimmy Fund.
• Stay up-to-date with and advocate for digital marketing best practices. Help educate Division of Philanthropy on best practices.

Qualifications

• At least 3-5 years’ experience developing and implementing successful web and email strategies.
• Strong proficiency in HTML, CSS, Photoshop, Dreamweaver (or comparable code editor), Microsoft Office, web content management systems, and email marketing platforms.
• Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service.
• Bachelor’s degree required.

Knowledge, Skills, and Abilities

• Excellent coding skills with a strong understanding of HTML, CSS, and responsive design techniques.
• Strong knowledge of email marketing strategies, testing, and reporting. Strong understanding of email personalization and segmentation strategies.
• Strong knowledge of website development and production, including experience with front-end web development and web content management systems.
• Excellent project management and organizational skills, attention to detail, and strong written and verbal communication skills.
• Strong analytical skills, including knowledge of web and email metrics and reporting tools.
• Experience with or knowledge of CMS software. Blackbaud Luminate Online and Acquia/Drupal are preferred.

Pay Transparency

The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate’s relevant experience, skills and qualifications.

For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA).

Salary

$80,104

EEOC

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

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