Web and Digital Content Strategist

Nashville Public Radio; Lexington (KY); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Health insurance plan selections

Retirement savings options

Job summary

KET-Kentucky Educational Television is seeking a Web and Digital Content Strategist to enhance audience engagement and support marketing priorities.

This role involves publishing and maintaining digital content across various platforms, leveraging analytics to inform strategies, and contributing to collaborative projects within a creative team.

The organization fosters a supportive work environment with vibrant community engagement, competitive benefits, and professional development opportunities.

Qualifications

• Bachelor’s degree in a related field plus a minimum of two years of experience in managing web content.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Experience publishing and managing digital content on CMS platforms.

Responsibilities

• Plan, publish, and maintain engaging web and digital content.
• Serve as a content strategist and publisher using WordPress.
• Collaborate with internal teams to translate priorities into digital content.

Skills

Web content management

Digital content strategy

SEO best practices

Analytics proficiency

Project management

UX principles

Education

Bachelor’s degree in a related field

Tools

WordPress

Google Analytics

Monday.com

Microsoft applications

Job description

Web and Digital Content Strategist

Used by more than two million people each week, KET is Kentucky’s only statewide media organization, broadcasting into 8 states and 10 media markets while providing live and on‑demand streaming services. In addition to offering high‑quality PBS programming, KET annually produces hundreds of hours of award‑winning local productions and creates nationally recognized educational resources.

This is a unique opportunity to work with an outstanding, respected, and trusted public media team and to support a wide variety of public affairs and general productions, including Kentucky’s only nightly statewide news program, six locally produced series, and ongoing special programs.

The selected individual will shape and execute KET’s web content experience across digital platforms to support audience engagement, discoverability, and agency marketing priorities.

KET’s facilities are located in beautiful “horse country” with a thriving community that offers affordable living, outstanding educational opportunities, and world‑class sporting events. This is an opportunity to join an excellent Marketing team and to grow with one of the most respected public media organizations in the country.

Our ideal Candidate will:

• Plan, publish, and maintain accessible, engaging web and digital content aligned with brand standards and audience needs across digital properties.
• Serve as a WordPress content strategist and publisher, creating and updating pages, layouts, and content components across agency sites.
• Apply UX, accessibility (WCAG 2.1), SEO, and information architecture best practices to improve user‑facing clarity, navigation, and discoverability.
• Collaborate with internal teams to translate marketing, programming, education, and promotional priorities into effective digital content.
• Support digital storytelling by integrating video, multimedia, and platform‑specific content across web properties and related channels.
• Participate in site audits, content reviews, and UX assessments across KET.org and other digital properties.
• Support project planning and coordination using tools such as Monday.com and Microsoft applications.
• Contribute to and support digital promotion and social media efforts across platforms including websites, YouTube, Facebook, Instagram, X, LinkedIn and emerging or relevant channels, as needed.
• Stay informed on digital trends, tools, and workflows, including opportunities to improve efficiency and organization through AI.
• Utilize Google Analytics and other data sources to understand content performance, make recommendations, and develop supporting reports.
• Assist with broader digital content projects and other Marketing functions as needed.
• Coordinate with other managers and members of the Marketing Division to plan and develop various agency communications, special projects, and initiatives as necessary based on Marketing priorities.

Successful applicants will have the following minimum qualifications, skills, and experience:

• Bachelor’s degree in a related field plus a minimum of two years of experience in managing web content and digital platforms or an equivalent combination of education, training, and experience.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Experience publishing and managing digital content on CMS platforms (specifically WordPress) and digital properties.
• Working knowledge of UX principles, accessibility standards, SEO fundamentals, and digital content best practices.
• Experience using analytics and performance data, including tools such as Google Analytics, to inform content decisions.
• Experience using project management tools such as Monday.com and Microsoft applications.
• Collaborative, adaptable, and curious approach to work.
• Ability to work independently, as part of a team, and across departments.

Professional dress required.

Must be available on a flexible schedule, including occasional evenings and weekends.

Working with KET has its benefits!

KET offers a creative, engaging work environment with opportunities to collaborate and advance professionally. Employees are offered paid time off, several health insurance plan selections, and retirement savings options.

The salary will be based on the qualifications and experience of the selected applicant.

We are an Equal Opportunity Employer.