Web Analytics Lead – Mortgage Digital Experience

Two Harbors Investment Corp.

Fort Mill (SC)

On-site

USD 70,000 - 110,000

Full time

11 days ago

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Job summary

RoundPoint Mortgage Servicing LLC is seeking a detail-oriented Web Analyst to support the launch, optimization, and performance monitoring of the digital experience for mortgage servicing and lending. You will define KPIs, build dashboards, and analyze customer journeys across web and mobile to drive borrower satisfaction and operational efficiency.

Reporting to the VP of Business Solutions, you will collaborate with client and vendor stakeholders, provide guidance on tagging and data quality,

Qualifications

Bachelor's degree in quantitative, business, marketing or technology field or equivalent experience.
Experience in digital or customer experience analytics.
Hands on experience with an enterprise web analytics platform.
Experience building reports and dashboards in a business intelligence tool.
Working knowledge of funnel analysis, segmentation, attribution and A/B testing.
Excellent written, presentation and oral communication skills.
Experience working with agile delivery teams and Jira.

Responsibilities

Define KPIs and success metrics for digital features, pages and campaigns.
Build and maintain recurring reports and dashboards; answer ad hoc questions with data.
Monitor health of digital channels and flag unusual changes in traffic, usage or conversion.
Analyze customer journeys, funnels and feature adoption across web and mobile.
Measure task completion online; identify drop-offs and areas needing help.
Segment customers to uncover behavior differences and personalization opportunities.
Provide top-level support for business logic within the customer portal.
Plan and analyze A/B and multivariate tests; turn results into recommendations.
Measure performance of email, paid search and other campaigns driving traffic.
Support attribution and campaign tracking to evaluate marketing spend.
Write tracking requirements for new features and validate data capture.
Diagnose data discrepancies and work with developers to fix tracking issues.
Partner with development on tag management and data layer setup.
Maintain measurement documentation and report definitions.
Ensure tracking/reporting meets privacy, consent, accessibility and regulatory requirements.
Present findings to both technical and non-technical audiences, including leadership.
Stay current on digital analytics tools, methods and industry practices.