Web Analytics Analyst

Mindlance; East Moline (IL); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading national recruiting firm seeks a Web Analytics Analyst in East Moline, IL. This role involves researching web analytics trends, applying analytical skills for content optimization, and translating data into actionable insights. Ideal candidates will have 3-5 years of experience, a Bachelor's degree, and proficiency with Adobe Analytics, Excel, and AB Testing tools. Strong communication skills are essential for relaying insights to stakeholders. Join us in a long-term contract for 24 months, contributing to impactful digital strategies.

Qualifications

• 3 - 5 years of experience in web analytics.
• Strong analytical skills applying to content optimization.
• Experience in digital marketing or content strategy.

Responsibilities

• Research and elevate web analytics trends and insights.
• Translate trends into content targeting strategies.
• Provide insights based on market intelligence activities.

Skills

Adobe Analytics

Excel

Tableau

Data Warehouse

Communication

AB Testing

Education

Bachelor's Degree

Tools

Adobe Target

Job description

Mindlance is a national recruiting company which partners with many of the leading employers in IT, financial services, engineering, semiconductor, clinical and pharmaceutical domains. You can learn more about us at www.mindlance.com .

Job Description

Role: Web Analytics Analyst

Location: East Moline, IL 61244

Duration: 24 Months Long Term Contract

JobDescription:

• Manager is in need of a Web Analytics Analyst
• This position will independently research and elevate web analytics trends and insights.
• In addition, the position will apply analytical rigor to content optimization and content personalization execution.
• Expert-level experience with Adobe Analytics tools including Sitecatalyst, Report Builder, Adhoc Reporting (Client).
• Tool specialization includes Excel, Tableau, Data Warehouse.
• Strong experience in communicating data relevance to business stakeholders
• Strong experience with Adobe Target Standard or similar AB Testing tools.
• Proven ability to independently translate web analytic trends into content targeting and personalization opportunities.
• Educational background in statistics/mathematics and/or marketing.
• Work experience in Content Strategy, SEO, CRM, Digital Marketing, E-business.
• Prior experience with a global website serving a wide array of customer segments.
• Manages all regional market intelligence (MI) activities, providing insights and MI information as required.
• Ensures the necessary expertise in market intelligence is available to identify and analyze market trends which might have important implications for our business.
• This position will feed MI to the relevant clients – especially strategic and tactical marketing.
• Coordinates the efforts of monitoring industry trends, external factors, market share, and sales data to identify business opportunities.
• Gathers, monitors and summarizes economic data and information related to the farm equipment market.
• Manages complex market studies including continuous and ad hoc, primary and secondary, and qualitative and quantitative research methodologies.
• Communicates and reports on the key economic factors impacting the farm equipment business and the risks surrounding those factors.
• Prepares briefs, reports and presentations that communicate key findings and proposed recommendations to management.
• Reviews academic impact studies and analyzes potential implications for the company.
• Develops a network with universities and public/private research institutes.
• Participates in the development and growth of supporting Communities of Practice (COP).

Qualifications

3 - 5 Years of experience and a Bachelors Degree

Additional Information

All your information will be kept confidential according to EEO guidelines.