Web Analyst (Freelance)

Cointelegraph; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading crypto media platform is looking for a skilled Web Analytics Specialist to take ownership of the analytics ecosystem. You will manage and optimize web analytics, set up tracking systems, and create dashboards to drive data-driven decisions. The ideal candidate has strong expertise in Google Tag Manager, Google Analytics, and BigQuery, along with a keen attention to detail, and enjoys working with complex data.

Benefits

Flexible schedule

Collaboration with an international team

Unique data and analytical challenges

Qualifications

• Strong knowledge of Google Tag Manager and Google Analytics 4.
• Proven experience with event setup, goals, and funnels.
• Hands-on experience with BigQuery and Looker Studio.
• Ability to build real-time dashboards.
• Understanding of web development basics to communicate effectively.
• Experience auditing existing analytics setups.
• Strong data handling and structuring skills.

Responsibilities

• Manage and develop the company’s web analytics system.
• Configure events via Google Tag Manager.
• Conduct a full audit of the current analytics setup.
• Implement tracking for new projects and interactive content.
• Automate data export to BigQuery.
• Create dashboards in Looker Studio.
• Build a monitoring and alerting system.

Skills

Google Tag Manager

Google Analytics 4

Event setup

BigQuery

Looker Studio

SQL

Web development basics (HTML, JS)

Data handling

Tools

Google Tag Manager

Google Analytics

BigQuery

Looker Studio

Grafana

Job description

Location: Remote

Format: Hourly

Reports: to CTO

Overview

Cointelegraph, the leading global media platform in the blockchain and cryptocurrency space, is looking for a skilled Web Analytics Specialist to take full ownership of our analytics ecosystem. This role is ideal for someone who thrives on building robust tracking systems, optimizing data flows, and transforming raw metrics into actionable insights. You’ll lead the setup, management, and continuous improvement of our analytics framework, ensuring accurate measurement across websites, projects, and interactive content. From event configuration and funnel tracking to dashboard creation and monitoring, you’ll play a key role in driving data-driven decisions across the company.

Key Responsibilities

• Manage and develop the company’s web analytics system.
• Configure and maintain events via Google Tag Manager for Google Analytics.
• Conduct a full audit of the current analytics setup, identify weak points, and optimize.
• Implement tracking (events, funnels, tags, clicks, transitions) for new projects, special projects, and interactive content.
• Collect business requirements: define metrics, choose the right tracking approach, and set up events accordingly.
• Assign tasks to developers if technical updates are required.
• Automate data export to BigQuery and build dashboards in Looker Studio.
• Create different levels of dashboards:
• a real-time overview dashboard for the main website,
• thematic dashboards for projects, special initiatives, and individual pages.
• Build a monitoring and alerting system to:
• verify correct implementation of analytics,
• notify if tags/events fail or stop working.

Requirements

• Strong knowledge of Google Tag Manager and Google Analytics 4.
• Proven experience with event setup, goals, funnels, and custom dimensions/metrics.
• Hands-on experience with BigQuery and Looker Studio (or other BI tools).
• Ability to build real-time dashboards.
• Understanding of web development basics (HTML, JS) to communicate effectively with developers.
• Experience auditing existing analytics setups and optimizing them.
• Experience with monitoring and alerting systems for analytics.
• Strong data handling and structuring skills.
• Attention to detail and systematic thinking.

Nice to have

• Experience with Microsoft Clarity or other behavioral analytics tools.
• SQL knowledge.
• Experience integrating analytics data with Grafana or other monitoring platforms.
• Previous experience in media or content-driven companies.

We offer

• Opportunity to shape analytics from scratch and implement best practices.
• Work with unique data and challenging analytical tasks.
• Flexible schedule and collaboration with a strong international team.
• Participation in the growth of one of the world’s leading crypto media.