[Wattpad] Creative Strategist, Performance Marketing (Independent Contractor)

Wattpad; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Creative Strategist, where you will design compelling advertising campaigns that resonate with audiences across platforms like Instagram, Facebook, and TikTok. This role offers the chance to leverage your passion for storytelling and creativity while working with a dynamic team dedicated to pushing the boundaries of digital marketing. You will play a key role in shaping the ad creative strategy, utilizing data-driven insights to enhance campaign effectiveness. If you thrive in a collaborative environment and are excited about the power of stories, this opportunity is perfect for you!

Qualifications

• Strong organizational skills and ability to manage projects effectively.
• Ability to work collaboratively with cross-functional teams.

Responsibilities

• Design advertising concepts and campaigns for various platforms.
• Conduct research on advertising trends and techniques.
• Optimize ad creative strategy based on performance metrics.

Skills

Passion for Wattpad and its stories

Content creation for social media

Project management skills

Data-driven decision making

Visual storytelling

Copywriting for ads

Understanding of paid media channels

Education

Degree in Marketing, Design, Advertising, or Communications

Tools

Google Meet

Zoom

Job description

Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone.

As our new Creative Strategist, you will contribute to the performance marketing practice at Wattpad by designing advertising concepts and campaigns, including managing creative development operations, building up our knowledge base of effective creative approaches through testing & experimentation, and supporting the development of systems and processes that will allow the marketing team to thrive. You will have the opportunity to derive insights from Wattpad’s existing base of monthly visitors and industry best practices and trends to help inform our current and future ad creative strategy for existing and new channels.

This is a contract for an initial 3 months in duration with the possibility of being extended.

What you’ll be doing:

1. Conducting research to stay up to date with advertising trends, techniques and best practices, while identifying opportunities for our campaigns.
2. Generating unique and effective advertising concepts for Wattpad including project managing creative and copy direction, briefing, consolidating feedback, and timely delivery across all formats (static, video, carousel, stories, etc.)
3. Storyboarding ad concepts shortlisted from your idea backlog and presenting them to the team during creative kickoff.
4. Extracting ideas from other team members to build concepts that can work for ad campaigns while supporting broader marketing and business goals.
5. Ensuring ad briefs and creatives meet Brand Guidelines and the standards of what makes a high-performing ad set for our business.
6. Using performance metrics from the advertising platforms alongside input from the Performance Marketing Manager to understand what concepts are working and what we should test next, presenting insights with the broader team at a regular cadence.
7. Leveraging performance insights to consistently optimize our ad creative strategy and apply winning strategies to upcoming campaigns with flexibility.

What we're looking for:

1. A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must.
2. In-depth understanding of how to create the best content and ads for Instagram, Facebook, YouTube, X, and TikTok.
3. Educational or working experience in marketing, design, advertising, or communications.
4. Strong organizational or project management skills.
5. You can demonstrate an understanding of paid media channels and have a point of view on which brands are doing amazing work in marketing/advertising.
6. You are comfortable with and excited by data, and can glean learnings and insights from numbers to make data-driven decisions.
7. Ability to recognize successful concepts and devise a strategy to systematically experiment with variations of them.
8. Strong visual storytelling skills and proficiency with copywriting optimized for ads.
9. Ability to clearly articulate creative concepts through written, verbal and visual communication.
10. Understanding of research methods and tools that can be used for knowing our potential and existing users and generating ad concepts.
11. Ability to work well with cross-functional Creative and Growth teams that contain both left and right brain thinkers.

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently.

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyway. You might actually be the right person or you may be a good fit for a number of other openings we currently have.