VTSU Online Adjunct Instructor — BUS-3270-SO01: Data-Driven Marketing

Vermont State University; Johnson (VT); Remote; USD 60,000 - 80,000; Part time

Job summary

Vermont State University is seeking an Adjunct Instructor to deliver a 3-credit online course in Data-Driven Marketing. This role requires a master's degree and experience in online teaching, focusing on enhancing student engagement and leveraging analytical marketing techniques. Join a diverse educational community dedicated to fostering intellectual growth among students.

Qualifications

• Must possess a master's degree or equivalent experience.
• Experience in teaching adult learners is required.
• Familiarity with online teaching platforms like Canvas is desired.

Responsibilities

• Responsible for adding outcomes and academic materials to the course.
• Adhere to VTSU Online Standards for instructor presence and student engagement.
• Guide students through analytical techniques in marketing.

Skills

Online Teaching

Curriculum Development

Student Engagement

Education

Master's degree in a related discipline

Tools

Canvas

Job description

VTSU Online Adjunct Instructor — BUS-3270-SO01: Data-Driven Marketing

Join to apply for the VTSU Online Adjunct Instructor — BUS-3270-SO01: Data-Driven Marketing role at Vermont State University

VTSU Online Adjunct Instructor — BUS-3270-SO01: Data-Driven Marketing

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Join to apply for the VTSU Online Adjunct Instructor — BUS-3270-SO01: Data-Driven Marketing role at Vermont State University

Description

Vermont State University Online seeks an adjunct instructor to teach a 3-credit Business course during the Fall 2025 semester between 8/25/2025-10/12/2025. The course will be taught 100% online using Canvas.

Job Details

Description

Vermont State University Online seeks an adjunct instructor to teach a 3-credit Business course during the Fall 2025 semester between 8/25/2025-10/12/2025. The course will be taught 100% online using Canvas.

Vermont State University fosters the intellectual, creative, and personal growth of every student in a community committed to diversity and inclusion. We provide innovative professional and liberal arts educational experiences that prepare students to be critical thinkers and engaged global citizens.

POSITION: Part-time, Adjunct Instructor

RESPONSIBILITIES: VTSU Online uses Canvas and provides a generic course template for all courses. The instructor is responsible for adding outcomes, academic materials, discussion and assignment that support the course description. Additionally, VTSU Online instructors are obligated to adhere to the VTSU Online Standards that address instructor presence, student engagement, instructor expectations, and assessment of student work.

Course No & Name: BUS-3270-SO01: Data-Driven Marketing

Credits: 3

Course Description

Students will learn analytical techniques to shape strategy while maximizing ROMI (Return on Marketing Investment). Students will develop a framework for the strategic measurement of key marketing metrics such as Customer Lifetime Value (CLV), non-financial metrics for marketing campaigns, Social Media metrics, optimization, data mining, customer star ratings, and sentiment analysis.

Qualifications

For consideration, candidates must possess at least a master's degree in a related discipline or equivalent experience. Experience in online teaching is essential, and familiarity with Canvas desired. Experience in teaching adult learners is required.

Candidates should submit a cover letter, resume, academic transcript, and statement of commitment to equity, diversity, and inclusion.

The University values diversity and inclusion and strongly encourages applications from members of ethnic minority groups and other under-represented backgrounds. VTSU is an Equal Opportunity Employer and does not discriminate against any individual because of race, color, religion, ancestry, place of birth, gender, gender identity, sexual orientation, national origin, age or veteran status, or against a qualified individual with a disability, or any other person whose status is protected under local, state or federal laws. In compliance with ADA requirements, we will make reasonable accommodations for the known disability of an otherwise qualified applicant. Applicants needing special accommodations should contact Human Resources.

DATES: 8/25/2025-10/12/2025

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Information Technology

• Industries

  Higher Education

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