VP, Vertical Strategy & Upmarket GTM — Remote

Okta; Chicago (IL); On-site; USD 294,000 - 404,000; Full time

Job summary

Okta, a leader in identity, seeks an entrepreneurial leader to drive the commercial and GTM success of our upmarket vertical motion. You will report to the CPO and define the vertical market strategy, ensuring solutions land successfully in the market.

You will partner across Okta to shape pricing, packaging, customer segmentation, field enablement, and partnerships, acting as the voice of the market for product requirements.

Qualifications

• 12+ years in enterprise software leadership in Retail/Commerce verticals.
• Experience aligning identity, cybersecurity and data-driven solutions with business outcomes.
• Proven track record building executive-level relationships.

Responsibilities

• Define end-to-end GTM strategy for upmarket vertical motion and pricing/packaging.
• Partner with Marketing, PMM, Sales, Services, and Partners to enable field execution.
• Translate market insights into actionable product requirements.
• Structure complex, outcome-oriented solutions for strategic customers.
• Collaborate with Tech Partnerships and GSIs to scale vertical programs.
• Scale the initiative to additional industries after validating Retail/Commerce.

Skills

Vertical strategy leadership

GTM strategy

Executive relationship building

Commercial acumen

Entrepreneurial mindset

Cybersecurity IAM knowledge

Job description

Okta, a leader in identity, seeks an entrepreneurial leader to drive the commercial and GTM success of our upmarket vertical motion. You will report to the CPO and define the vertical market strategy, ensuring solutions land successfully in the market.

You will partner across Okta to shape pricing, packaging, customer segmentation, field enablement, and partnerships, acting as the voice of the market for product requirements.