VP, Sports Podcast Revenue

Sinclair Broadcast Group; New York (NY); Hybrid; USD 200,000 - 300,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health plan

Dental and vision plans

Flexible spending accounts

Sick leave

Vacation time

Personal time

Parliamentary leave

Employee stock purchase plan

Job summary

Sinclair AMP Sports seeks a senior leader to own the partnerships and activation strategy across podcasts, digital video, social, talent, and experiential programs. You will manage revenue targets, pipeline health, and performance accountability, while building a differentiated portfolio across multiple channels.

You will coach a high-performing team, serve as executive sponsor on large opportunities, and guide activation from insight to measurement, ensuring brand-safe, rights-compliant, and

Qualifications

• 12+ years of leadership in sports partnerships, sponsorships, or related fields.
• 5+ years leading and developing sales/partnership teams with strategy impact.
• Track record of meeting revenue goals and closing high-value multi-platform partnerships.
• Experience taking activations from concept to execution with budgets and timelines.
• Deep relationships with brands, agencies, leagues, teams, talent and rights holders.
• Understanding of sports audiences, live and digital experiences, and monetization.
• Executive-level commercial and operational judgment on pricing, budgets, and margins.
• Ability to translate strategy into actionable partnership plans.

Responsibilities

• Own AMP Sports' partnerships and activation strategy, revenue plan, and targets.
• Build a differentiated portfolio across podcasts, digital, social, talent, and experiential programs.
• Lead, coach, and develop the partnerships and activations team for high performance.
• Serve as executive sponsor and hands-on seller for large opportunities with senior stakeholders.
• Create scalable activation platforms around tentpole events and seasons.
• Lead the full activation lifecycle from insight through measurement and renewal.
• Collaborate with cross-functional teams to ensure creative, brand-safe, and financially sound programs.
• Guide budgeting, pricing, sponsorship architecture, and inventory strategy to grow revenue and margins.
• Lead executive-level proposal development and negotiations for complex deals.

Skills

Leadership

Strategic planning

Sales leadership

Partnership negotiations

Relationship building

Brand sponsorships

Activation measurement

Pricing and budgets

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Job description

What You’ll Do

• Own AMP Sports’ sports-partnership and activation strategy, annual revenue plan, sales targets, pipeline health, forecasting, and performance accountability.
• Build a differentiated portfolio of integrated programs across podcasts and audio, digital video, social, talent and creator partnerships, branded content, sponsorships, live events, fan experiences, and other experiential opportunities.
• Lead, coach, and develop a high-performing partnerships and activations team; establish clear expectations, account priorities, operating rhythms, and a culture of creativity, collaboration, and accountability.
• Serve as executive sponsor and hands-on seller for the largest opportunities, building trusted relationships with senior brand marketers, agency executives, leagues, teams, talent representatives, rights holders, and other sports-industry partners.
• Create activation platforms around tentpole events, sports seasons, original franchises, talent, cultural moments, and audience passions that can scale across brands and distribution channels.
• Lead the full activation lifecycle—from insight, concept, packaging, and pitch through contracting, production, launch, on-site or digital execution, measurement, renewal, and expansion.
• Partner with content, production, marketing, social, research, ad operations, experiential, finance, legal, and corporate sales teams to ensure programs are creative, executable, brand-safe, rights-compliant, and financially sound.
• Guide packaging, pricing, sponsorship architecture, inventory strategy, activation budgets, and commercial policies to support revenue growth, market competitiveness, and healthy margins.
• Lead executive-level proposal development and negotiations for complex, high-value agreements, balancing client objectives, fan experience, creative ambition, talent and usage rights, operational requirements, risk, and profitability.
• Establish clear activation governance, ownership, timelines, approval processes, and cross-functional handoffs to deliver every partner commitment at a high standard.
• Create a measurement approach that connects audience reach and engagement with brand objectives, activation performance, client satisfaction, renewal, and account growth.
• Identify and pursue new opportunities involving events, hospitality, commerce, licensing, creators, talent, distribution, and emerging sports or fan-engagement platforms.
• Represent AMP Sports at client meetings, agency summits, sports and advertising conferences, live events, and other major marketplace moments.

What You’ll Bring

• 12+ years of progressive leadership experience in sports partnerships, sponsorships, experiential marketing, branded content, sports media, integrated sales, or a related field.
• 5+ years leading and developing sales, partnerships, sponsorship, experiential, or activation teams, with a record of setting strategy and improving performance.
• A sustained track record of meeting or exceeding significant revenue goals and personally closing complex, high-value, multi-platform sports partnerships.
• Demonstrated experience taking major activations from concept through execution, including management of stakeholders, budgets, timelines, talent or rights considerations, and measurement.
• Deep relationships and executive credibility with major brands, agencies, leagues, teams, rights holders, talent organizations, and relevant sports-industry partners.
• Strong understanding of sports audiences, fandom, live and digital experiences, branded entertainment, podcast and creator monetization, social platforms, and integrated measurement.
• Executive-level commercial and operational judgment, including fluency in pricing, forecasting, activation budgets, deal structure, margins, and revenue operations.
• Ability to connect business strategy, consumer insight, creative storytelling, live experiences, and platform capabilities into an actionable partnership plan.
• Exceptional leadership, communication, presentation, and negotiation skills, with the ability to influence senior internal and external stakeholders.

Preferred Qualifications

• Experience building or scaling a sports-partnership or activation function, launching a new commercial offering, or repositioning a sports media portfolio in the market.
• Experience working directly with sports talent, creators, leagues, teams, venues, rights holders, live events, or original sports programming.
• Experience with seven-figure-plus partnerships, multi-year agreements, custom content production, live activations, hospitality, and complex rights or usage structures.
• Bachelor’s degree or equivalent combination of education and relevant experience; advanced degree is a plus.

How Success Will Be Measured

• Achievement of annual revenue, profitability, pipeline coverage, and forecast-accuracy goals.
• Growth and diversification of AMP Sports’ brand, agency, league, team, talent, and rights holder relationships.
• Development of distinctive, scalable sports partnerships and activation platforms.
• On-time, on-budget, brand-safe delivery of activation commitments and strong fan engagement.
• Performance, engagement, and development of the partnerships and activations team.
• Partner retention, renewal, expansion, and executive-level satisfaction.
• Effective collaboration across AMP Sports and Sinclair from concept through execution and measurement.

About AMP Sports

AMP Sports brings together sports, culture, storytelling, and fandom across podcasts, digital video, social platforms, creator-led content, and live or experiential opportunities. As part of Sinclair, AMP Sports can pair the agility and authenticity of emerging media with the reach, relationships, and resources of a diversified media company. We build ideas with brands—not simply placements—creating partnerships that feel relevant to audiences and deliver meaningful business results for advertisers.

The base salary compensation range for this role is $200,000 to $300,000. In addition, this rolemay be eligible for a discretionary quarterly and annualbonus which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

Full time positions are eligible for benefits that include:

• participation in a retirement plan
• life and disability insurance
• health
• dental and vision plans
• flexible spending accounts
• sick leave
• vacation time
• personal time
• parliamentary leave
• employee stock purchase plan

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed.