VP, Sports Consumer Brand & Media Strategy

Burson; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Job summary

Burson, part of WPP, seeks a Vice President, Consumer Brand Sports to lead integrated earned media and brand communications for a diverse portfolio of sports and consumer brands. You will guide strategy, oversee media relations, athlete partnerships, and experiential programs, while mentoring teams and advising senior clients.

This senior role requires a proven track record in sports communications, deep media relationships, and the ability to drive results.

Qualifications

• 10+ years in sports communications or earned media with agency experience.
• Strong relationships with leading sports, lifestyle, and business media.
• Proven success delivering integrated communications campaigns.

Responsibilities

• Lead client communications programs for top consumer brands and sports properties.
• Drive earned media strategy and execution across multiple channels.
• Develop athlete activations and experiential programming.
• Provide leadership and mentorship to account teams.
• Contribute to agency growth through new business efforts.

Skills

Sports communications

Consumer brand marketing

Earned media

Public relations

Integrated campaigns

Job description

Burson, part of WPP, seeks a Vice President, Consumer Brand Sports to lead integrated earned media and brand communications for a diverse portfolio of sports and consumer brands. You will guide strategy, oversee media relations, athlete partnerships, and experiential programs, while mentoring teams and advising senior clients.

This senior role requires a proven track record in sports communications, deep media relationships, and the ability to drive results.