VP, Senior Data Scientist - Marketing Intelligence

Axos Bank; San Diego (CA); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

401(k) with employer match

Paid time off

Job summary

Axos Bank is seeking a VP, Senior Data Scientist – Marketing Intelligence to partner with Enterprise Marketing Strategy and leadership. You will build predictive and prescriptive models, drive growth, and improve marketing ROI using advanced analytics and AI-assisted tools.

Strong modeling, business acumen, and executive communication are essential. Responsibilities include developing customer-centric models, leading analytics initiatives, and ensuring governance and responsible AI practices

Qualifications

• Bachelor’s degree in a quantitative field; Master’s or PhD preferred.
• 5+ years in data science, ML, predictive analytics, or related field with measurable impact.
• Deep expertise in statistical modeling, ML, experimentation, uplift, and model evaluation.
• Experience building customer-focused models: propensity, scoring, segmentation, churn, LTV, recommendations.
• Proficiency in Python and SQL; ability to review and refine AI-generated solutions.
• Experience with large datasets and modern data platforms (Databricks, Spark, Delta Lake).

Responsibilities

• Identify opportunities for predictive analytics and customer intelligence with Marketing Leadership.
• Design and validate models including propensity, lead scoring, churn, LTV, segmentation, and recommendations.
• Translate business questions into analytical frameworks with clear success metrics.
• Leverage Databricks and AI tools to accelerate workflows with governance.
• Design A/B tests and causal measurement frameworks to drive action.
• Analyze marketing performance to improve targeting, retention, and ROI.
• Collaborate with data, marketing, and AI/ML teams to deploy scalable solutions.
• Communicate insights and financial impact to stakeholders and executives.
• Establish best practices for modeling, validation, and responsible AI.

Skills

Python

SQL

Databricks

Marketing analytics

A/B testing

Communication

Leadership

Education

Bachelor’s degree in Data Science/Statistics/Economics/Math/CS/Engineering/OR

Master’s degree or PhD preferred

Tools

Databricks

Spark/PySpark

MLflow

Delta Lake

Job description

Axos Bank

Target Range:

$120,000.00/Yr. - $165,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 12.5%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 12.5%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The VP, Senior Data Scientist – Marketing Intelligence serves as a strategic partner to Enterprise Marketing Strategy and business leaders, leveraging advanced analytics, machine learning, experimentation, and AI-assisted tools to drive customer growth and business performance. This role develops predictive and prescriptive models, translates complex business challenges into analytical solutions, and delivers actionable insights that improve acquisition, engagement, retention, cross-sell, and marketing ROI. Success requires strong modeling expertise, business acumen, critical thinking, and the ability to communicate complex findings to both technical and executive audiences.

Responsibilities:

• Partner with Marketing and business leaders to identify opportunities for predictive analytics, customer intelligence, and experimentation
• Design, develop, and validate predictive and prescriptive models including propensity, lead scoring, churn, customer lifetime value, segmentation, recommendation, and next-best-action models
• Translate business questions into analytical frameworks, hypotheses, success metrics, and actionable recommendations
• Utilize Databricks and approved AI-assisted tools to accelerate data science workflows while maintaining strong analytical oversight and model governance
• Design and evaluate A/B tests, test/control methodologies, uplift models, and causal measurement frameworks
• Analyze customer behavior and marketing performance to identify growth opportunities and improve targeting, conversion, retention, and ROI
• Partner with Marketing Analytics, Data Engineering, Enterprise Data, and AI/ML Engineering teams to build scalable datasets, features, and production-ready analytical solutions
• Communicate insights, recommendations, risks, and financial impact to business stakeholders and executive leadership
• Establish best practices for modeling, validation, experimentation, and AI-assisted analytics
• Ensure compliance with privacy, governance, fairness, explainability, and responsible AI standards

Qualifications:

• Bachelor’s degree in Data Science, Statistics, Economics, Mathematics, Computer Science, Engineering, Operations Research, or a related quantitative field; Master’s degree or PhD preferred
• 5+ years of experience in data science, machine learning, predictive analytics, advanced analytics, or a related fieldDemonstrated success delivering predictive or analytical solutions that drive measurable business outcomes
• Deep expertise in statistical modeling, machine learning, predictive analytics, experimentation, causal inference, uplift modeling, and model evaluation
• Experience developing customer-focused models, including propensity, lead scoring, segmentation, churn, customer lifetime value, personalization, recommendation, and next-best-action models
• Proficiency in Python and SQL, with the ability to review, validate, troubleshoot, and enhance AI-generated analytical solutions
• Experience with large customer, transactional, behavioral, CRM, digital, marketing, or third-party datasets
• Experience with Databricks, Spark/PySpark, MLflow, Delta Lake, Unity Catalog, lakehouse architectures, or similar modern data platforms preferred
• Familiarity with AI-assisted analytics and development tools, including Databricks Genie Code, Claude Code, Cursor, or comparable technologies
• Strong understanding of model governance, reproducibility, testing, monitoring, documentation, and responsible AI practices
• Experience applying analytics to customer acquisition, marketing, customer intelligence, sales, growth, retention, or related business functions
• Financial services, fintech, lending, insurance, or other regulated-industry experience preferred
• Strong business acumen with the ability to connect analytical results to customer, operational, and financial outcomes
• Excellent communication, presentation, and stakeholder management skills, with experience translating complex analytics into actionable business recommendations
• Experience presenting analytical insights and business impact to senior leadership and executive audiences
• Demonstrated ability to operate effectively in fast-paced, ambiguous environments with strong analytical judgment, intellectual curiosity, and ownership

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

E-Verify and Right to Work Notices

Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

IER Right to Work Poster (English/Spanish)

E-Verify Participation Poster (English/Spanish)