VP, Search Engine Optimization

Horizon Media; New York (NY); On-site; USD 195,000 - 235,000; Full time

Job summary

A marketing agency is seeking a VP, Search Engine Optimization. The role involves leading the SEO strategy, building and mentoring a high-performing team, and driving performance improvements. Ideal candidates have over 10 years of SEO experience, strong analytical skills, and familiarity with key SEO tools. This position offers a competitive salary, with a range from $195,000 to $235,000, and a variety of benefits.

Benefits

Health insurance

Life insurance

Unlimited paid time off

Qualifications

• 10+ years’ experience in SEO environment.
• Ability to conduct relevant keyword research.
• Ability to interpret analytics data.

Responsibilities

• Oversee SEO strategy and oversee SEO team.
• Develop relationships with key client decision-makers.
• Evaluate merging technologies and adjust strategies.

Skills

Expert knowledge of all aspects of SEO

Excellent communication skills

Strong organizational skills

Ability to manage processes & projects

Proven ability to manage ongoing SEO campaigns

Education

Bachelor's degree

Tools

Google Analytics

Microsoft Office Applications

Screaming Frog

MOZ

SEMRush

Brightedge

Conductor

Job description

Join to apply for the VP, Search Engine Optimization role at Horizon Media

Join to apply for the VP, Search Engine Optimization role at Horizon Media

Get AI-powered advice on this job and more exclusive features.

Job Description

The VP of SEO will be a lightning rod of change to instill a performance mindset and achieve business success.

Job Description

The VP of SEO will be a lightning rod of change to instill a performance mindset and achieve business success.

The VP of SEO will directly oversee SEO as the foremost channel expert while collaborating closely with experts from the day-to-day SEM and Affiliate teams to provide a holistic strategy.

This high-impact role will also be able to coach, mentor, and develop a high-performing team, including oversight on career planning and resource planning. Additionally, this individual should be able to create strong partnerships with vendors and internal stakeholders.

Main Duties and Responsibilities

25% - Leadership

• Acts as the main thought leader, creating and actively pushing a comprehensive data-led strategy that addresses client needs and determining investment allocation strategy across SEO.
• Operate as a connective tissue with internal stakeholder capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader team
• Identify business growth potentials and create business development plans
  
  

25% - Relationship Development

• Lead applicable Client relationship(s) on behalf of SEO
• Articulate performance recommendations and vision against goals (ROI and KPIs)
• Establish senior-level relationships with key client decision-makers and have a finger on the pulse on account and relationship health
• Develop an over-arching QBR story for senior leadership
• Assist in new business engagement
  
  

25% - Strategic Thinking & SME

• Evaluate merging technologies, and elevate strategies and tactical approaches as performance media landscape evolves
  
  

25% - Supervision & Team Building

• Motivate and inspire a cross-section of team members from junior analysts through Directors to drive continual performance improvements in client business.
• Identify opportunities to improve operational effectiveness and efficiency
  
  

Knowledge And Skills Required

• 10+ years’ experience directly related to a SEO-heavy environment and/or specifically with SEO
• Bachelor’s degree.
• Expert knowledge of all aspects of SEO
• Expert knowledge of Google Analytics and Microsoft Office Applications
• Familiarity and experience with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools
• Ability to manage processes & projects across several clients at a time
• A thorough understanding of key search engine ranking factors
• Ability to conduct relevant keyword research and make recommendations
• A thorough understanding of and the ability to conduct detailed on-site optimization
• Ability to interpret analytics data and identify actionable opportunities
• Proven ability to autonomously manage an ongoing SEO campaign
• A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) a plus
• Working knowledge of HTML, PHP, Javascript, and/or CSS a huge plus
• Knowledge of the inner workings of local search & local rankings
• Experience with local listings management (LLM) and local SEO
• Excellent communication skills, written and verbal; ability to communicate effectively with developers & technical team as well as clients & account team
• Strong organizational skills with attention to detail
  
  

Certificates, licenses and registrations

N/A

Physical Activity and Work Environment

N/A

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$195,000.00 - $235,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Horizon Media by 2x

Sign in to set job alerts for “Vice President Marketing” roles.

New York City Metropolitan Area $208,000.00-$260,000.00 6 days ago

New York City Metropolitan Area 6 days ago

New York, NY $252,000.00-$295,000.00 1 week ago

New York, NY $138,000.00-$191,000.00 1 week ago

VP of IT Marketing (IT Company Experience a MUST) - Perm (On-Site in NYC)

New York, NY $128,000.00-$205,000.00 1 week ago

New York, NY $270,000.00-$315,000.00 3 weeks ago

New York, NY $150,000.00-$230,000.00 3 weeks ago

New York, NY $180,000.00-$266,500.00 5 days ago

VP, Development, Marketing, & Communications

New York City Metropolitan Area $180,000.00-$220,000.00 3 weeks ago

New York, NY $150,000.00-$165,000.00 2 weeks ago

New York, NY $200,000.00-$250,000.00 1 week ago

Content Strategy and Insights, Vice President

New York, NY $125,000.00-$145,000.00 19 hours ago

Senior Vice President, Earned Strategy, Health PR

New York, NY $100,000.00-$230,000.00 1 week ago

Vice President, Corporate Strategy and Development

New York, NY $156,000.00-$246,000.00 1 week ago

Vice President of Strategic Communications

Senior Vice President, Earned Strategy, Health PR

New York, NY $100,000.00-$230,000.00 4 days ago

Structured Investments Distribution and Marketing Middle Office - Vice President

New York, NY $285,000.00-$325,000.00 4 days ago

Director of Packaging Development and Engineering (Hybrid Role - New York)

New York, NY $170,000.00-$180,000.00 1 day ago

Vice President, Finance – Subscription Revenue & Marketing

Vice President Internal Communications, Investments and Wealth

Vice President of Philanthropy and Engagement

New York, NY $180,000.00-$225,000.00 3 months ago

Public Relations Vice President, Purpose

New York, NY $113,000.00-$170,000.00 5 days ago

Bronx, NY $184,000.00-$253,000.00 1 month ago

New York, NY $155,000.00-$217,000.00 1 month ago

New York, NY $135,000.00-$165,000.00 2 months ago

Commodity Business Center - Commodity Marketing VP

New York, NY $110,000.00-$230,000.00 3 weeks ago

New York City Metropolitan Area $135,000.00-$165,000.00 1 week ago

Vice President of Business Development, Medical Practice Joint Venture Management

West Orange, NJ $225,000.00-$300,000.00 4 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.