VP, Sales

Performance Food Group (New); St. Louis (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

Performance Food Group (New) is seeking a senior sales and marketing leader to drive strategy, set targets, and manage a large sales and marketing organization. The role reports to the OpCo President and requires building customer relationships, guiding market research, and leading annual sales events.

The position emphasizes profitability, territory planning, and ensuring compliance with safety and regulatory standards while expanding market share across key accounts.

Qualifications

• Bachelor's degree in a relevant field.
• 10+ years in a sales leadership position in the foodservice distribution industry.
• MBA/Masters preferred.
• Experience leading a complex, geographically distributed salesforce.

Responsibilities

• Provide senior leadership for sales and marketing; set strategy and targets.
• Establish sales territories and goals, sales training and market research.
• Lead training and development of the sales staff and managers.
• Oversee major sales meetings and shows; engage with key customers.
• Develop and foster relationships with customers and partners.

Skills

Sales leadership

Strategic planning

Market research

Education

Bachelor's degree

MBA

Tools

NLP software

Market Watch program

Job description

Company Description:

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description:

• Responsible for the senior sales and marketing leadership, fiscal planning, setting strategy and attaining targets. Also responsible for establishing sales territories and goals, sales, training and market research.
• This leader is a member of the OpCo senior leadership team, reporting to the Opco President, and is responsible for management and direction of the Sales and Marketing Department staff, achieving performance metrics, expense and revenue management, and compliance with established safety standards and government regulations.
• Analyzes market potential and develops and implements plans to achieve maximum penetration in the marketplace.
• Monitors competitive activity and provides feedback to OpCo leadership.
• Has thorough understanding of and fully leverages NLP and Market Watch programs to maximize the company's effectiveness and to add case growth.
• Sets strategy based on customer business drivers to increase market share for products and services.
• Oversees and directs annual OpCo Food Shows, General Sales Meetings and DSM Meetings, etc.
• Develops and fosters trusting relationships with customers.
• Directly manages major and critical developing customer accounts.
• Accountable for building and leading the strategy for training and development of the sales staff (including Regional Managers, District Sales Managers and Area Managers).
• Leads and directs all aspects of sales and marketing performance, adjusting activities to meet or exceed financial targets.
• Attains targeted profit margins as determined by business goals; increases sales growth with acceptable levels of gross margins.
• Collaborates and leads sales leadership in presenting major proposals to key customers.
• Provides expertise and assistance in the solicitation of new or prospective business by participating in meetings and other activities to help build customer relations.
• Performs other related duties as assigned.

Benefits:

Click Here for Benefits Information

Qualifications:

• Bachelors

Required Experience:

• 10 Years+ in a sales leadership position in the foodservice distribution industry

Preferred qualifications:

• Masters/MBA

Preferred Experience:

• 10 years + of prior experience managing a complex salesforce that spans a large demographic area

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.