VP-Sales

Populus Media, Inc.; Princeton (NJ); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Equity opportunities

Comprehensive benefits

Flexible work environment

Job summary

Populus Health Technologies in Princeton, NJ, seeks a talented VP of Sales to lead revenue growth across pharmaceutical brands and agencies. This individual will evangelize our virtual care solutions, expand multi-brand adoption, and collaborate with marketing, analytics, and product to drive go-to-market success.

The role reports to the SVP Sales, requires 10+ years in pharma sales, and emphasizes strategic leadership, relationship building, and solution selling in a rapidly growing digital

Qualifications

• 10+ years of sales experience in the pharmaceutical industry.
• Excellent presentation and verbal/written communication skills.
• Proven ability to sell media/patient engagement services to pharma brands and agencies.

Responsibilities

• Develop and execute a revenue strategy aligned with executive priorities and growth plans across pharma and agency accounts.
• Own forecasting, pipeline accuracy, and deal-stage discipline to ensure predictable revenue.
• Translate capabilities into narratives around HCP targeting, patient activation, data quality, and outcomes.
• Partner with marketing, client success, analytics, and product for cohesive go-to-market execution.
• Expand agency and pharma relationships through multi-brand adoption, new use cases, and data integrations.
• Ensure seamless handoff to client success and maintain senior-level oversight of key accounts.
• Build and maintain long-lasting client relationships and understand business objectives.
• Develop expertise in industry trends and report on market forces affecting accounts.
• Be an active, collaborative member of a growing sales team.

Skills

Sales experience

Executive communication

Pipeline management

Relationship building

Solution selling

Job description

Populus Health Technologies is an innovative and rapidly growing digital healthcare company based in Princeton, New Jersey and was founded in 2019. The Company is focused on connecting brands with patients and healthcare professionals (HCPs) through precision digital engagement. Populus is transforming healthcare by empowering brands to accelerate the path to treatment in clinically contextual environments—right as care decisions are being made.

Populus has three core product lines:

• Virtual Care Media – Enables brands to connect with relevant patients during virtual care visits.
• EHR Triggered Messaging – Delivers precision-targeted display and inbox messaging to HCPs during diagnosis and treatment. Patient portal messages also available.
• Custom Care – Guides consumers through product discovery, physician consultation, and prescription fulfillment in one seamless online journey.

Populus is expanding its capabilities including integrating AI-driven personalization and analytics across its product suite to further enhance engagement, efficiency, and outcomes.

Role Overview

Populus is seeking a talented, motivated VP of Sales for an individual contributor role, reporting to the SVP Sales. You will call on pharmaceutical brands and agencies, selling our suite of virtual care solutions. You will focus on building in-roads directly with brands and their agency teams. You will be tasked with expanding & evangelizing our products while educating senior marketers on the value of our virtual point of care offerings.

Key Responsibilities

• Sales Strategy Development — Build and execute a revenue strategy aligned with SVP priorities, quarterly targets, and long‑range growth plans across pharma and agency accounts.
• Pipeline Management — Own forecasting, pipeline accuracy, and deal‑stage discipline; ensure predictable revenue delivery.
• Solution Selling — Translate Populus’ capabilities into compelling narratives around HCP targeting, patient activation, data quality, and improved outcomes.
• Cross‑Functional Alignment — Partner with marketing, client success, analytics, and product to ensure cohesive go‑to‑market execution.
• Account Expansion — Develop new and grow existing agency and pharma relationships through multi‑brand adoption, new use cases, and expanded data integrations.
• Retention & Satisfaction — Ensure seamless handoff to client success and maintain senior‑level oversight of key accounts.
• Client relationships – Build and maintain long‑lasting, robust relationships with clients while partnering with them to better understand their business objectives and needs
• Industry Knowledge – Develop expertise in industry‑specific trends and landscapes, with a learning mindset
• Market Trends – Report on client and market forces that shift strategic directions of accounts and tactical budgets
• Team Spirit – Participate as an active and collaborative member of a growing sales team

Qualifications

• 10+ years of sales experience in the pharmaceutical industry
• Excellent presentation and verbal / written communication skills
• Previous experience selling media/patient engagement services to pharmaceutical brands and their agencies across a suite of product offerings
• Proven performance in delivering sales goals and managing a pipeline and target list
• Excellent listening skills with proven ability to translate client needs into revenue
• Ability to understand the Populus product suite and articulate the value proposition
• Existing client/agency relationships within the pharmaceutical sector a must
• A knowledge of the virtual care and patient / HCP engagement sectors a plus
• A strong work ethic and internal drive to produce results

Why Populus?

• Shape the future of digital health at a high-growth, mission-driven company.
• Innovative solutions that impact real patient outcomes.
• Collaborate with a dynamic, cross-functional team in a flexible and inclusive work environment.
• Competitive compensation, equity opportunities, and comprehensive benefits.