VP, Relevance Strategy

VaynerX; Los Angeles (CA); On-site; USD 200,000 - 235,000; Full time

Benefits offered by this job

Exact compensation varies by location

401k with match

Medical, dental, vision coverage

Unlimited PTO

Parental leave

Health and wellness benefits

Job summary

VaynerMedia, part of VaynerX, seeks a senior strategy leader to guide insights, cultural analysis, and strategic planning for top clients. You will elevate presentations, workshops, and cross‑functional collaboration while mentoring a growing strategy team in a fast‑paced, results‑driven environment.

The role emphasizes human‑centric, culture‑obsessed thinking to inform attention‑driven media and client growth strategies. A seasoned leader with deep client experience is essential.

Qualifications

• 12–20 years of experience building brands at a top agency with Fortune 500 clients.
• Ability to review qualitative and quantitative research and draw insights.
• Strategic thinking with a balanced analytical and creative approach.
• Proven leadership and mentoring abilities.
• Ability to influence stakeholders across levels and functions.

Responsibilities

• Partner across and inter‑departmentally to create insights, strategies, and plans.
• Lead the development of client presentations and workshops.
• Drive new business processes and strategic deliverables from start to finish.
• Build and maintain senior client and external agency relationships.
• Manage growth and development of direct reports and performance reviews.

Skills

Brand strategy

Insights analysis

Leadership

Cross-functional teamwork

Business development

Strategic communication

Job description

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. The team is human‑centric, culture‑obsessed, and seeks to dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform strategic recommendations. Our work modernizes how clients harness insights and plan for attention.

Key Areas of Responsibility

• Partner across and inter‑departmentally to create and foster insights, sophisticated strategies, creative thinking, innovative media plans, and deliver/guide best‑in‑class execution.
• Bring knowledge of the competitive landscape as it pertains to data, human‑centered research, and scalable qualitative insights, delivering meaningful results for clients.
• Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
• Direct the strategic development of client presentations, delivering clear, compelling, and persuasive communications to all stakeholders.
• Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients remain culturally relevant.
• Own new business processes from beginning to end, including driving strategic deliverables, preparing briefs, workshops, and presentations.
• Partner with other functional leadership to optimize and seek opportunities across the client portfolio for strategic growth.
• Attend relevant client briefings, interrogate the brief, and diagnose the underlying motivations not explicitly written in the briefing documents.
• Build and maintain senior client and external agency relationships.
• Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued learning and development.

Experience & Knowledge Required

• 12‑20 years of experience building brands at a top agency, working for Fortune 500 clients, and understanding the intersection of business strategy, consumer insights, and digital behavior.
• Ability to review qualitative and quantitative research, behavioral data, and independently dive into research tools to draw and interpret insights.
• Strategic thinking ability with a balanced analytical and creative approach to integrated marketing planning.
• Self‑motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward, and acting upon them swiftly.
• Understanding of multiple communication channels and their role in brand and content marketing.
• Proven leadership experience and recognized for balancing mentorship and empowerment of the team while ensuring quality of strategic output.
• Proven ability to interact with and influence people at all levels of an organization, fostering strong cross‑functional teamwork and collaborative results.

Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer‑sponsored 401k with match.
• Medical, dental, and vision coverage.
• Unlimited PTO.
• Caregiver (parental) leave.
• Health and wellness benefits.

Salary

$200,000 - $235,000 USD