VP, Relevance Strategy

VaynerMedia; Los Angeles (CA); On-site; USD 200,000 - 235,000; Full time

Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia is seeking a strategic leader for their Los Angeles office to drive brand strategy and deliver impactful business results. The ideal candidate will have 12–20 years of experience in top agencies with Fortune 500 clients, focusing on consumer insights and digital behavior. Responsibilities include developing media plans, leading client presentations, and managing direct reports. Benefits include a competitive salary of $200,000—$235,000, unlimited PTO, and employer-sponsored health coverage.

Qualifications

• 12-20 years of experience at a top agency working with Fortune 500 clients.
• Ability to analyze qualitative and quantitative research to draw insights.
• Proven leadership experience balancing mentorship with strategic output.

Responsibilities

• Partner with departments to create innovative media plans and strategies.
• Compose briefs to inspire creative teamwork.
• Own the business development process from start to finish.

Skills

Brand Strategy

Consumer Insights

Strategic Thinking

Leadership

Analytical Skills

Job description

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently‑owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human‑centric, culture‑obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

Key Areas of Responsibility

• Partner across and inter‑departmentally to create and foster insights, sophisticated strategies, creative thinking, innovative media plans and deliver/guide best‑in‑class execution.
• Bring a knowledge of the competitive landscape as it pertains to data, human‑centered research, and scalable qualitative insights, delivering meaningful results for our clients.
• Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
• Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
• Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
• Own new business process from beginning to end. Includes driving strategic deliverables, preparing briefs, workshops and presentations.
• Partner with other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
• Attend relevant client briefings, interrogating the brief, and diagnosing the often 'internal motivations' not explicitly written in the briefing documents.
• Build and maintain senior client and external agency relationships.
• Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D.

Experience / Knowledge Required

• 12–20 years experience with strategically building brands at a top agency, working for Fortune 500 clients – must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
• Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Self‑motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward and acting upon them swiftly.
• Understands multiple channels of communication and connection, and their role in brand and content marketing.
• Proven leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
• Proven ability to interact with and influence people at all levels of an organization, fostering strong cross‑functional teamwork and collaborative results.

Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Base Salary

$200,000—$235,000 USD