VP, Product Marketing — Education AI (Flexible Hours)

RELX International; New York (NY); Vor Ort; USD 172.000 - 320.000; Vollzeit

Zusammenfassung

Elsevier Health is seeking a Vice President of Product Marketing for Education to drive go-to-market strategy across nursing, medical, and allied health education. You will own positioning and messaging for the full education portfolio, shaping value propositions for universities, programs, and learners, while leading a team of product marketers and coordinating with Education BU leadership.

The role reports to the Chief Marketing Officer and sits on the Global Health Marketing Leadership team

Qualifikationen

• 12+ years of product marketing experience; 3+ years in a senior leadership role with direct reports.
• Strong background in healthcare education, edtech, or professional learning.
• Proven ability to build differentiated positioning in competitive, content-rich categories.
• Experience across institutional B2B and individual B2C marketing motions.

Aufgaben

• Own positioning, messaging, and go-to-market strategy for the full Elsevier Health Education portfolio - both existing products and new launches.
• Build deep market intelligence on the health education landscape & competitive positioning.
• Define distinct value propositions for institutional buyers (universities, nursing programs, health systems) and individual learners.
• Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.
• Partner with Education BU leadership on roadmap input, launch readiness, and commercial strategy - bringing the buyer's voice into product decisions.
• Build the sales enablement toolkit: collateral, case studies, competitive battle cards. Partner closely with Customer Success.
• Define and report on the portfolio's marketing-influenced metrics: adoption, renewal, expansion, and student engagement.
• Develop a narrative for Elsevier Health Education that is compelling to institutions, faculty, and students simultaneously.

Kenntnisse

Product marketing leadership

Healthcare education

B2B & B2C marketing

Cross-functional collaboration

Jobbeschreibung

Elsevier Health is seeking a Vice President of Product Marketing for Education to drive go-to-market strategy across nursing, medical, and allied health education. You will own positioning and messaging for the full education portfolio, shaping value propositions for universities, programs, and learners, while leading a team of product marketers and coordinating with Education BU leadership.

The role reports to the Chief Marketing Officer and sits on the Global Health Marketing Leadership team