VP, Product Marketing

Horizon Media; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plan

Paid holidays

Unlimited PTO

Mental health resources

Fertility assistance

Job summary

Horizon Media seeks a strategic Vice President of Product Marketing to drive the go-to-market strategy and execution for its technology products and data offerings. The leader will translate complex tech into clear value, craft compelling narratives, and propel business growth through partnerships and marketing excellence.

The role requires strong product marketing expertise, business acumen, and a proven ability to scale teams and influence senior stakeholders in a dynamic tech environment.

Qualifications

• 7+ years in product marketing
• 3+ years in leadership
• Experience leading GTM initiatives in technology/AI
• Strong written communication
• Experience with MarTech, data and AI solutions
• Proven ability to build and scale teams
• Ability to influence diverse stakeholders
• Understanding of enterprise MarTech, data platforms, and AI/ML

Responsibilities

• Develop and execute go-to-market frameworks for Horizon's tech products and data offerings.
• Lead product marketing leadership, pricing, packaging, naming and positioning strategies.
• Drive market intelligence and competitive analysis to inform strategy.
• Partner with Product Management, Program Management and marketing teams to align strategy and execution.

Skills

Leadership

Go-to-market

Stakeholder management

Storytelling

MarTech/AI

Team leadership

Strategic thinking

Communication

Enterprise enablement

Education

Bachelor's degree

Job description

Position Overview

We are seeking a strategic Vice President of Product Marketing to lead Horizon's go to market strategy and execution during a period of transformative growth and innovation. This leader will be responsible for developing and executing the go-to-market strategy for Horizon's portfolio of technology products and data offerings, crafting compelling narratives that position our solutions in the marketplace, and driving business growth through effective product marketing and strategic partnerships. The ideal candidate will combine deep product marketing expertise with strong business acumen and the ability to translate complex technical capabilities into clear value propositions.

Job Description

We are seeking a strategic Vice President of Product Marketing to lead Horizon's go to market strategy and execution during a period of transformative growth and innovation. This leader will be responsible for developing and executing the go-to-market strategy for Horizon's portfolio of technology products and data offerings, crafting compelling narratives that position our solutions in the marketplace, and driving business growth through effective product marketing and strategic partnerships. The ideal candidate will combine deep product marketing expertise with strong business acumen and the ability to translate complex technical capabilities into clear value propositions.

Key Responsibilities

Strategic Leadership & Execution

• Develop and execute comprehensive go-to-market frameworks that drive adoption, growth, differentiation and market leadership.
• Translate capabilities into compelling narratives that simplify complexity and empower marketers.
• Build and execute plans to establish Horizon's thought leadership in priority domains such as AI, marketing technology, data solutions, and beyond.

Product Management Leadership

• Support product pricing, packaging, naming and positioning strategies.
• Drive impactful roadmap communications both internally and externally.
• Establish product marketing best practices, processes, and methodologies.

Market Strategy & Growth

• Lead market intelligence and competitive analysis efforts to inform product strategy and positioning.
• Create frameworks for measuring and optimizing go to market effectiveness.
• Support sales teams with tailored narratives for high-stakes pitches and RFIs.

Cross Functional Leadership

• Partner closely with Product Management, Program Management, and client facing stakeholders to ensure alignment between product strategy and go-to-market execution.
• Collaborate closely with Corporate Marketing to ensure consistent messaging and brand alignment.
• Partner with enablement teams to support product adoption and evangelism.

Qualifications

• 7+ years experience in product marketing roles, with 3+ years in leadership roles.
• Proven track record of leading go-to-market initiatives; experience in technology companies a plus.
• A player coach who equally thrives developing strategies and getting things done.
• Strong written communication skills.
• Experience MarTech, data and/or AI-driven solutions to sophisticated enterprise buyers.
• Track record of building, scaling, and managing teams.
• Strong people leadership and talent development capabilities
• Ability to influence and align diverse stakeholders around common objectives.
• Working understanding of enterprise MarTech, data platforms, and emerging AI/ML technologies.
• Strong grasp of media and advertising industry dynamics and buyer behavior.
• Proven ability to translate technical capabilities into compelling value propositions.
• Experience with modern marketing technologies and methodologies.
• Bachelor's degree required; ongoing professional development in product marketing and technology encouraged.

What We Offer

• Opportunity to shape the market narrative for transformative marketing technology
• Collaborative and innovative work environment with a focus on professional growth.
• Competitive compensation and benefits package.

Salary Range

$170,000.00 - $200,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Equal Employment Opportunity

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.