VP, Product, Growth Experimentation (Fully Remote)

Life360; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Life360 is seeking a Growth Experimentation Lead to drive a high-velocity program across the full funnel, from acquisition to retention. You will craft hypothesis trees, prioritize experiments, and advance learning that turns insights into scalable actions.

You'll match tests to opportunities, employing A/B/n tests, multi-armed bandits, or long-term holds with rigorous statistics, and convert results into durable strategic decisions and shared knowledge.

Qualifications

• Experience leading rapid experimentation programs across funnel stages.

Responsibilities

• Drive outcomes across the full funnel with a high-velocity experimentation program, building hypothesis trees for acquisition, activation, onboarding, engagement, and retention.
• Match the experiment to the opportunity, choosing A/B/n tests, multi-armed bandits, or long-term holdouts with deep statistical discipline.
• Turn results into decisions and institutional knowledge, producing crisp readouts and building a durable learning record.

Skills

Experimentation leadership

A/B/n testing

Statistical discipline

Hypothesis trees

Job description

• The Growth Experimentation team owns the lifecycle of the free member: onboarding, activation, and bringing lapsed members back.
• It sets the experimentation program for free-user growth across the product, turning first sessions into lasting circles.

What You'll Do:

• Drive outcomes across the full funnel with a high-velocity experimentation program, building hypothesis trees for acquisition, activation, onboarding, engagement, and retention.
• Match the experiment to the opportunity, choosing A/B/n tests, multi-armed bandits, or long-term holdouts with deep statistical discipline.
• Turn results into decisions and institutional knowledge, producing crisp readouts and building a durable learning record.

What Success Looks Like:

• 30 days: Ramped on the funnel, data, and experimentation platform, with first experiments in market and a drafted metric framework.
• 60 days: High-velocity testing cadence running, multiple experiments with crisp decisions, and validated wins shipping.
• 90 days: Experimentation velocity and rigor measurably stepped up, producing a compounding stream of validated wins that move activation, engagement, and retention.

Life360

Life360's mission is to keep people close to the ones they love through location sharing, safe driver reports, and crash detection. With over 107.7 million monthly active users and more than 500 remote-first employees, they are a household name in mobile-based family membership.