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Universal Music Group seeks a senior product leader to define and drive the artist-facing data and CRM platform Halo. You will own the data consumption layer, transform reporting into actionable tools, and align analytics with marketing, audience growth, and fan monetization across labels and territories.
You will lead a matrixed team of engineers, designers, and ML/AI specialists, set a multi-year vision, establish success metrics, ensure privacy and ethics, and partner with commercial teams to
Lead the strategy, development, and adoption of UMG’s artist‑facing data and CRM products. Own the data consumption and activation layer for non‑analysts and artists—transforming reporting, segmentation, and insights into intuitive tools that drive marketing execution, audience growth, and fan monetization.
The role defines how artist and label teams operationalize audience intelligence across planning, campaign execution, and long‑term fan development. You will serve as the connective layer between data, technology, and commercial teams—leading a matrixed team of engineers, product designers, and ML/AI specialists to build products that embed fan insight directly into day‑to‑day workflows.
Responsibilities include defining and executing the product strategy for UMG’s artist‑facing audience platform, Halo; setting a clear multi‑year vision aligned to label and artist workflows; translating audience intelligence into operational tools; moving beyond dashboards to build workflow‑driven products; continuously evaluating emerging platforms and AI tools; establishing clear product boundaries and operating contracts; building and leading a high‑performing product team; driving adoption and behavioral change across labels and territories; defining and owning product‑level success metrics; ensuring privacy and ethical standards; and serving as the primary executive interface for label data teams.
• Design tools that reduce cognitive load, enable CRM activation, support campaign planning, and guide artist teams toward measurable growth.• Partner across territories, labels, and divisions to standardize best practices while enabling local flexibility.• Translate audience insights into operational tools that support advanced segmentation, targeting, campaign execution, and fan lifecycle management.• Build and lead a high‑performing product team, setting standards for communication, collaboration, discovery, prioritization, delivery, and lifecycle management.• Drive adoption and behavioral change across labels and territories by embedding usability, education, and trust‑building mechanisms into product design.• Define and own product‑level success metrics, including adoption, user satisfaction and trust, depth of usage, workflow integration, activation lift, and measurable business impact.• Ensure all consumer data products meet UMG’s standards for data privacy, artist protection, and ethical use.• Serve as the primary executive interface for label data teams and end users, translating their needs into product requirements and prioritization decisions.• Manage the consumer‑facing product budget.
Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.