VP, Portfolio, Brand & Product Marketing – Insurance

Humana; Juneau (AK); Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as the VP of Portfolio, Brand & Product Marketing, where your leadership will shape the marketing strategy for healthcare services. This role involves developing brand strategies that enhance consumer trust and drive business growth. Collaborate with cross-functional teams to ensure cohesive marketing efforts and leverage analytics for informed decision-making. The ideal candidate will have extensive experience in the healthcare sector, a passion for innovation, and a commitment to fostering a high-performance culture. Seize this opportunity to make a significant impact in the industry and help improve the lives of millions.

Qualifications

• 15+ years in brand, product, and consumer marketing, ideally in healthcare.
• Proven track record in developing integrated marketing strategies.
• Experience managing large marketing budgets with focus on ROI.

Responsibilities

• Develop and execute comprehensive brand strategies for long-term growth.
• Oversee brand health tracking and competitive analysis.
• Lead marketing strategies for healthcare services and insurance products.

Skills

Brand Strategy

Product Marketing

Advertising

Cross-Functional Leadership

Data-Driven Decision Making

Performance Optimization

Education

Bachelor's Degree

Master's Degree

Tools

Analytics Tools

Marketing Automation Software

Job description

Become a part of our caring community and help us put health first

The VP, Portfolio, Brand & Product Marketing is responsible for developing the overarching marketing strategy and designing the marketing and advertising campaigns that support Humana’s portfolio, brand and product initiatives for the Insurance segment. In addition to authoring briefs for internal and external partners, this team manages the intake process to manage workflow for the marketing execution teams.

Key areas of oversight include: Brand Strategy & Market Positioning, Product Marketing & Advertising, Sponsorships & Activations, Cross-Functional Leadership & Team Development, Data-Driven Decision Making and Performance Optimization.

Key Responsibilities

· Develop and execute a comprehensive brand strategy that strengthens consumer trust, differentiates the company in the marketplace, and drives long-term growth.

· Ensure consistency in brand messaging, voice, and visual identity across all business units and marketing channels.

· Oversee brand health tracking, consumer insights, and competitive analysis to inform strategy and optimize marketing efforts.

· Lead marketing and advertising strategies for healthcare services and insurance products, ensuring business goals are met or exceeded.

· Oversee campaign intent development and brief development to ensure marketing efforts are insight-driven and aligned with business objectives.

· Select and manage agencies in partnership with Procurement to develop positioning and campaigns that

· Partner with business units, sales, and product teams to on overarching strategy and goal setting.

· Work closely with Customer Lifecycle Marketing Team to create compelling messaging and value propositions for key audiences.

· Develop and execute sponsorship and activation strategies that enhance brand visibility and engage key consumer segments.

· Oversee strategic alliances, including partnerships with major organizations like PPA and APP, to maximize brand exposure and customer loyalty.

· Provide leadership and strategic oversight, ensuring seamless collaboration and execution.

· Align cross-functional teams to ensure an integrated marketing approach that enhances consumer experience and business performance.

· Mentor and develop talent, fostering a high-performance, innovation-driven culture.

· Utilize analytics, consumer insights, and marketing performance data to drive informed decision-making.

· Working closely with Consumer Insights and Analytics function, implement KPIs and measurement frameworks to assess brand impact, engagement, and ROI across all initiatives.

· Run Monthly and Quarterly Marketing Reviews to share progress and results with key leaders and stakeholders.

Use your skills to make an impact

Qualifications

· 15+ years of leadership experience in brand, product, and consumer marketing, ideally within healthcare, insurance, or other regulated industries.

· Proven track record of developing and executing large-scale, integrated marketing strategies that drive business growth and consumer engagement.

· Expertise in brand positioning, advertising, sponsorships, activation, and strategic partnerships.

· Strong ability to lead cross-functional teams and complex stakeholder relationships, including executive leadership, business unit leaders, and external partners.

· Experience managing multi-million-dollar marketing budgets with a strong focus on ROI and efficiency.

· Exceptional leadership, communication, and collaboration skills, with a vision for building world-class marketing teams.

· Familiarity with agile ways of working and best practices.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Application Deadline: 05-08-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.