VP, Planning

dentsu; New York (NY); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Vision and dental insurance

401k

Paid holidays

Job summary

Dentsu seeks a VP, Planning in New York to lead communications planning for a major CPG brand. You will connect agency and client teams, drive holistic communication plans, and guide strategy and activation with broad leadership across divisions.

Responsibilities include navigating multi-channel marketing, managing senior clients, and contributing to new business while keeping abreast of industry tools and trends.

Qualifications

• Bachelor's degree required.
• 14+ years in marketing/communications planning.
• Experience with multi-channel marketing for large brands.
• Experience on major CPG/ Beverage/ Alcohol/ spirits brand.
• Proficiency with MS Word, PowerPoint, Excel, Outlook.

Responsibilities

• Provide communications planning leadership on major brands and drive the strategy and activation teams.
• Manage senior client relationships and set expectations for deliverables.
• Lead high-level solution design and management approach for groups.
• Oversee multiple brands across divisions and contribute to new business efforts.
• Stay current with industry trends, tools, and agency services models.

Skills

Strategic planning

Senior leadership

Client relationship mgmt

Multi-channel marketing

Cross-functional leadership

Education

Bachelor's degree

Tools

Nielsen Comspoint

MMM (Media Mix Modeling)

Pathmatics

Vivix

Job description

Job Description

This VP, Planning role is one of agency leadership. The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts.

In this specific role, you provide communications planning leadership on a major CPG brand. Experience in this industry is an ideal. You will be responsible for creating a link between the agency and divisional client management, and to drive the smooth creation and delivery of communication and media plans. You will be the broad thinking driver and motivator of the strategy and activation teams that support a given division and are directly responsible for the holistic communication plan and design aspects for their account. You provide strategic direction for your account and demonstrate an in-depth knowledge of all aspects of the client's business as well as the overall technology/competitive landscape.

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but not limited to:

Communications Planning

• Deep knowledge and experience with multiple communication channels and their role in brand marketing
• Lead negotiator in team deliverables and evaluation criteria with Brand and client's Corporate management
• Leads Communications Planning effort both in terms of high-level solution design as well as in management approach for each group
• Quality control over all strategy/implementation/integration issues
• Balance needs of agency and Aegis Media resources, with a responsibility to facilitate and foster relevant partnerships
• Will oversee several brands/sub-brands across multiple divisions
• Contribute, participate and present in agency new business efforts and presentations

Client & Internal Relationships

• Cultivate client and media relationships specifically at senior levels
• Manage expectations of senior clients and deliverables
• Identify and secure relationships with key senior clients to deepen agency relationship
• Serve as the lead in managing the agency-client relationship
• Strong understanding of client's business environment and agency services business models
• Accurately represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Grow business opportunities within current clients
• Ensure collaboration among all agency departments; foster great teamwork
• Unparalleled client service professionalism, maturity, and diplomacy
• Actively represent the agency within industry (attending industry functions, joining local market committees)

Strategic Thinking & Leadership

• Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
• Lead overarching strategic thinking, ensure media strategy is align and meets client objectives
• View strategic goals in a broader business context
• Establish priorities for key agency projects
• Initiate long-term projects for teams that will contribute to greater agency revenue
• Demonstrate strong analytical and strategic skills to help solve client's business problems
• Proven leadership ability – experience managing multiple groups of planners, supervisors and directors
• Arrive at solutions that balance the needs of the agency with the larger Dentsu Aegis Network
• Actively keep current with industry trends, media business and tools – buying systems, research, AI tools, resources and associations
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Manage assigned groups’ staffing needs (hiring, promotions, performance)
• Manage the work of assigned communication planning groups, providing leadership, direction and motivation as appropriate
• Construct and deliver accurate, honest and timely performance management documents
• Train, motivate and develop assigned staff

Communication Skills

• Encourage open, ongoing internal communication
• Establish and maintain communications process with senior clients, media buying AOR, and agency service teams for each piece ofbusiness within the team
• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
• Lead client presentations
• Adapt communications style to relevant audience
• Link communication to audience’s concerns and perspectives
• Move audience to desired action through clear and persuasive delivery of information
• Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically

Experience/Knowledge Required

• Bachelor's degree
• 14 + years of marketing/communications planning experience, which include progressive client management experience
• Deep knowledge and experience with multi-channel marketing
• Experience working on a major CPG/ Beverage/ Alcohol/ spirits brand
• Experience with tools such as: Nielsen Comspoint, MMM (Media Mix Modeling Solutions), Pathmatics, Vivix, and other competitive tools.
• Strong client service experience
• High-level proficiency in MS Word, PowerPoint, Excel and Outlook

The annual salary range for this position is 170K - 195K. Placement within the salary range is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Carat

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.