VP, Partner Direct & Marketplace Strategy

Publicis Groupe; Northern (KY); Hybrid; USD 129,000 - 186,000; Full time

Job summary

PHM, a leading health media agency in the US, seeks a Vice President, Partner Direct to provide strategic leadership and operational oversight within the PD marketplace. You will act as a key conduit between PHM senior management, clients, and internal teams to ensure seamless execution of media strategies and alignment with business objectives.

You will build organizational capabilities, optimize partnerships, and drive growth while leading a core account leadership team to advance marketplace

Qualifications

• 10+ years of experience in media strategy, planning and partner relationships.
• 5+ years of management experience, including team leadership and development.
• 2+ years recent HCP/pharma experience.
• Expertise across Digital, Video, Audio, Print, OOH, HCP, Payer/Managed Markets.

Responsibilities

• Ensure the integrity and strategic alignment of tactical PD media recommendations.
• Provide marketplace intelligence to guide internal teams and clients on direct partnership opportunities.
• Lead cross-team connectivity and collaboration efforts, including all-hands meetings, peer groups, and knowledge-sharing initiatives.
• Establish and monitor PD marketplace goals, ensuring alignment with broader agency objectives.
• Maintain and evolve a centralized knowledge library, including planning guidance, pacing tools, optimization toolkits, case studies, and ongoing training resources.
• Drive standards adoption across teams by identifying and implementing innovative approaches from the broader Publicis network.
• Identify new media opportunities and strategic partnership deals (e.g., SPA’s, PHM product mashups, MAKRS).
• Support business growth efforts by developing new opportunities within existing client portfolios and contributing to new client acquisition initiatives.
• Serve as an industry leader with vision, anticipating and adapting to emerging media trends.
• Oversee program budgets, staffing, and resource allocation, ensuring operational efficiency.
• Lead major contract negotiations, including high-value media investments and performance-based agreements.

Skills

Media strategy

Leadership

Client relationships

Project management

Critical thinking

Team building

Job description

PHM, a leading health media agency in the US, seeks a Vice President, Partner Direct to provide strategic leadership and operational oversight within the PD marketplace. You will act as a key conduit between PHM senior management, clients, and internal teams to ensure seamless execution of media strategies and alignment with business objectives.

You will build organizational capabilities, optimize partnerships, and drive growth while leading a core account leadership team to advance marketplace