VP of Sales

Smarty, LLC; Orem (UT); On-site; USD 300,000 - 400,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Long-term disability

401(k) with company matching

Paid time off

Training and development

Chiropractic services

Company retreats

Job summary

Smarty, LLC, in Orem, UT, seeks a VP of Sales to lead and scale a high-performing SaaS sales organization. You will own strategy, quota setting, and revenue growth across our location intelligence products, partnering with the CEO and leadership.

You will design go-to-market plans, build a strong sales team, manage budgets, and align with Marketing, Product, and Customer Success to optimize pricing and messaging. This onsite role offers substantial upside and ownership.

Qualifications

• 7–10+ years in B2B SaaS sales with leadership experience.
• Experience designing and hitting revenue targets in subscription or usage models.
• Experience owning a sales budget and resource tradeoffs.

Responsibilities

• Develop and own strategic sales plan with CEO and leadership.
• Build and scale a high-performing sales team with hiring and development.
• Own the pipeline, forecasts, and revenue projections for leadership.
• Own the sales budget and tooling allocation.
• Own the sales process, CRM, and enablement tools.
• Engage with strategic accounts and key deals as needed.
• Conduct weekly pipeline reviews and coaching.
• Collaborate with Marketing, Product, and Customer Success on pricing and positioning.
• Monitor market trends and adjust strategy.
• Develop sales playbooks and training programs.
• Design and administer sales compensation with HR and Finance.

Skills

B2B SaaS sales

Senior sales leadership

Revenue targets

Budget management

Forecasting

CRM decisions

Sales tech stack

Communication

Bachelor's degree

Education

Bachelor's degree

Tools

Salesforce

Job description

Overview

Smarty is a self‑funded, profitable, and growing SaaS company recognized as one of Utah's Top Workplaces four years running. Our products touch millions of addresses every day, and we're looking for a sales leader who can build on that momentum and take our revenue engine to the next level.

We have an immediate opportunity for a VP of Sales to lead and scale our sales organization. This is a great role for someone who has built and led high‑performing SaaS sales teams before and wants to own the strategy. You'll partner directly with the CEO and company leadership to define go‑to‑market strategy, build a durable sales culture, and drive predictable, scalable revenue growth across our core location intelligence solutions, including address validation, geocoding, and address enrichment.

This is an onsite, non‑remote opening in Orem, UT.

What You'll Do

• Develop and own the strategic sales plan, including design, segmentation, and quota setting, in partnership with the CEO and company leadership
• Build, lead, and scale a high‑performing sales team, including org design and headcount planning, hiring, onboarding, and ongoing development
• Own the sales pipeline and forecasting process, providing accurate and timely revenue projections to leadership
• Own the sales department budget, including tooling, travel, and resource allocation
• Own the sales methodology, process, and tech stack, including CRM administration and sales enablement tools, and audit processes as needed to ensure proper execution
• Serve as an executive point of contact for strategic and high‑value accounts, and engage directly on key deals as needed
• Hold weekly one‑on‑ones and pipeline reviews with each sales team member to drive deal progression and remove blockers
• Partner with Marketing, Product, and Customer Success to align sales strategy with product positioning and pricing decisions
• Monitor market trends and competitive activity, and adjust sales strategy and messaging accordingly
• Develop and refine sales playbooks and training programs to build breadth and depth across the team
• Own sales compensation plan design and administration in partnership with HR and Finance
• Lead the annual performance review process and provide ongoing coaching to improve individual and team performance
• Present regular business reviews and revenue updates to company leadership

What You Bring

• 7‑10+ years of experience in B2B SaaS sales, including 3‑5+ years in a senior sales leadership role such as VP of Sales, Head of Sales, or Sales Director
• Demonstrated success building and scaling sales teams and organizational structure
• Track record of designing and hitting revenue targets, ideally in a subscription or usage‑based pricing model
• Experience owning a sales budget and making resource tradeoffs against revenue goals
• Strong command of pipeline management, forecasting methodology, and sales tech stack decisions; experience with Salesforce or a similar CRM preferred
• Excellent communicator, able to translate sales data, market trends, and strategy into clear direction for the team and for leadership
• Bachelor's degree or equivalent experience

What We'll Do for You

• Compensation for this position, DOE:
• Base: $150,000‑$200,000
• Variable: $150,000‑$200,000
• OTE: $300,000‑$400,000
• 100% paid health, dental, and basic life insurance premiums (including family coverage)
• Long‑term disability insurance
• Generous PTO that increases with tenure
• 401(k) with company matching
• Ongoing training and professional development
• Adjustable standing desk and modern tools
• Drinks, snacks, team lunches, and activities
• In‑office chiropractic services
• Company retreats and trips to genuinely fun places

About Smarty

Since its founding in 2011, Smarty has become a recognized industry leader in address data intelligence (exciting, we know). We provide enterprise‑grade SaaS solutions worldwide for address validation, geocoding, and data enrichment.

Our culture is all about creating, building, helping, and collaborating with energy and excitement. We want to enjoy our time together by being outward toward others, making appropriate efforts to master our respective crafts, and doing lots of fun things together.

Equal Opportunity Employer

We are an Equal Opportunity Employer and we require all candidates (that receive and accept employment offers) to complete a background check.

Sounds too good to be true? Apply and find out for yourself.

• For more information about the company, please visit us at www.smarty.com.