VP of Sales

Baker Roofing Company; Apex (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Baker Home Exteriors is seeking a VP of Sales to lead and scale residential roofing sales across markets. This leader will build, coach, and hold accountable a team of home sales representatives, while aligning pricing, lead flow, and capacity with marketing and customer experience leaders.

The ideal candidate has a proven track record of leading high-performing sales teams in construction or roofing, with a strong emphasis on process, recruitment, and market expansion.

Qualifications

• 8-10 years of sales experience.
• 5-7 years leading a sales team.
• Must have experience using a CRM.
• Proven track record of growth.

Responsibilities

• Own the annual revenue number across all branches and verticals.
• Lead, coach, develop the sales team and its managers, including the leader(s) of the emerging multifamily vertical.
• Define the BHE salesperson profile and build recruiting, hiring, and training around it.
• Identify new verticals such as multifamily roofing, insurance-related work, and realtor partnerships, etc., and take BHE into them.
• Lead the sales stage of new market entry, help establish physical presence there.
• Play a growing role in acquisitions.
• Partner with Rev Ops, which owns pipeline systems, tracking, forecasting, and reporting, so you and your team can focus on selling.
• Partner with Marketing on lead generation and market launches.

Skills

Sales experience

Sales leadership

Growth track record

Tools

CRM software

Job description

Baker Home Exteriors – VP of Sales

This is a unique opportunity to take control of and propel you along your career path. Baker Home Exteriors invests in our employees by empowering success through a structured growth plan and intensive training courses. We value our employees by providing competitive benefits, prioritizing safety, and emphasizing work-life balance.

Baker Home Exteriors is a $40M residential remodeling company operating across four markets (Raleigh, Charleston, Asheville, Greensboro) with a growth target of $100M by 2029. This new leadership position will own the sales, business development, and revenue growth.

Summary

The VP of Sales will lead and scale the residential roofing sales. This leader will build, coach, and hold accountable a team of home sales representatives, setting clear performance standards for lead conversion, close rates, average job size, and margin. The VP will partner closely with marketing and customer experience leaders to keep lead flow, pricing, and installation capacity aligned, while developing sales processes, compensation plans, CRM discipline, and forecasting that support predictable growth. The ideal candidate brings a proven track record of leading high-performing in‑home or residential sales teams, ideally in roofing exteriors.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The lists below are representative of the knowledge, skill and/or ability required.

Minimum Qualifications

• 8-10 years of Sales experience
• 5-7 years of leading a Sales team
• Must have experience using a CRM
• Proven track record of growth

Knowledge, Skills, and Abilities

• A proven sales and people leader who has built and run teams
• Experienced in construction, building products, home services
• Steady and process-minded; you make people better and they stay
• Comfortable building things that do not exist yet — new verticals, new markets
• Curious about acquisitions and willing to learn
• Honest, direct, and competitive in the right way

Essential Functions

• Own the annual revenue number across all branches and verticals
• Lead, coach, develop the sales team and its managers, including the leader(s) of the emerging multifamily vertical
• Define the BHE salesperson profile and build recruiting, hiring, and training around it
• Identify new verticals such as multifamily roofing, insurance-related work, and realtor partnerships, etc., and take BHE into them
• Lead the sales stage of new market entry, help establish physical presence there
• Play a growing role in acquisitions
• Partner with Rev Ops, which owns pipeline systems, tracking, forecasting, and reporting, so you and your team can focus on selling
• Partner with Marketing on lead generation and market launches

Physical Demands & Work Environment

• Ability to travel to job sites for verification purposes
• Comfortable working in both office and construction site environments
• Ability to move and climb an extension ladder safely
• Requires working in extremely bright or inadequate lighting conditions, in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures, including exposure to sounds and noise levels that are distracting or uncomfortable
• Includes exposure to contaminants, hazardous material, or equipment
• Mistakes are not easily correctable and have serious consequences, therefore safety procedures need to be followed

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Baker Roofing Company is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

EOE Minorities/Females/Disability/Veterans; VEVRAA Federal Contractor