VP of Marketing Strategy

VirtualVocations; Corpus Christi (TX); Remote; USD 150,000 - 200,000; Full time

Job summary

A leading recruitment company is seeking a VP of Marketing & Market Development to enhance brand recognition and drive business outcomes. The successful candidate will have over 15 years of experience in B2B marketing, with a strong background in product management and business development. This role requires an ability to apply emerging technologies and an understanding of complex B2B customer journeys. Join us to oversee a comprehensive marketing strategy and lead cross-functional teams.

Qualifications

• 15+ years of leadership experience in B2B marketing, product management, and business development.
• Proven ability to apply emerging technologies to business strategy.
• Strong understanding of complex B2B customer journeys and ecosystem-driven markets.

Responsibilities

• Develop and execute a comprehensive marketing strategy to enhance brand recognition and accelerate business outcomes.
• Oversee all marketing facets including product, solutions, digital, and channel.
• Design messaging and demand generation campaigns.

Skills

Leadership in B2B marketing

Product management

Business development

Cross-functional team leadership

Education

Bachelor's degree in Engineering, Marketing, Business, or related field

Job description

A company is looking for a VP of Marketing & Market Development.

Key Responsibilities

Develop and execute a comprehensive marketing strategy to enhance brand recognition and accelerate business outcomes

Oversee all marketing facets including product, solutions, digital, and channel while managing strategic alliances within the IoT ecosystem

Design messaging and demand generation campaigns, and represent the company at industry events to enhance thought leadership

Required Qualifications

15+ years of leadership experience in B2B marketing, product management, and business development

Bachelor's degree in Engineering, Marketing, Business, or a related field

Proven ability to apply emerging technologies to business strategy

Strong understanding of complex B2B customer journeys and ecosystem-driven markets

Experience in building and leading cross-functional teams to drive collaboration and innovation