VP of Marketing (OTE $215,000/year USD), CXT Software

Connexion Technology; Houston (TX); Remote; USD 100,000 - 140,000; Full time

Job summary

CXT Software is seeking a driven marketing leader to elevate our demand generation strategy and amplify brand awareness. This role involves developing the overarching B2B marketing strategy, leading high-performing campaigns, and aligning closely with sales to drive scalable growth. The ideal candidate will possess strong leadership and strategic skills while being comfortable with data-driven decision making.

Benefits

100% Remote

Flexible Work Environment

Dedicated Growth Path

Access to Leading Tools and Technology

Engaging Community Activities

Qualifications

• Senior-level experience in B2B SaaS marketing with demand generation and full-funnel strategy.
• Hands-on expertise with modern marketing automation and CRM platforms.
• Experience leading high-performing marketing teams.

Responsibilities

• Develop and oversee B2B marketing strategy aligned with business objectives.
• Lead demand generation campaigns and optimize conversion funnels.
• Collaborate closely with Sales and support enablement.

Skills

Strategic Thinking

Data Fluency

Collaboration

Communication Skills

Team Leadership

Tools

HubSpot

Salesforce

Job description

Are you a driven professional with a passion for innovation in the logistics technology space? Do you thrive in a dynamic, forward-thinking environment where your contributions directly impact the future of delivery logistics?

CXT Software provides the technology backbone for delivery processes, empowering courier, route delivery, and healthcare companies to maximize operational potential. Our solutions streamline business functions, freeing time and resources for exceptional service delivery. Every day, we help countless businesses optimize their delivery operations and drive success.

We're looking for a hands-on marketing leader to own our demand generation strategy, amplify brand awareness, and build a high-performing team to drive scalable growth. You’ll work closely with Sales and Product to align priorities and turn strategy into results.

If you are highly motivated, passionate about technology, and eager to contribute to a company that's making a real difference, this is the place for you!

Responsibilities

Strategic Marketing Leadership:

*Develop and own the overarching B2B marketing strategy, aligning it with company-wide business objectives, sales goals, and product roadmap.

*Conduct in-depth market research, competitive analysis, and audience segmentation to identify new growth opportunities and refine target Ideal Customer Profiles (ICPs) and buyer personas.

*Define clear, measurable marketing objectives (SMART goals) and key performance indicators (KPIs) to track progress and demonstrate ROI.

Demand Generation & Pipeline Acceleration:

*Lead the planning and execution of integrated demand generation campaigns across multiple channels, including:

Content Marketing: Oversee the creation of high-value B2B content (whitepapers, e-books, case studies, webinars, blog posts, sales collateral) tailored to different stages of the buyer journey.

SEO & SEM: Drive organic and paid search strategies to increase qualified traffic and conversions.

Digital Advertising: Manage and optimize paid social, display, and programmatic campaigns.

Email Marketing: Develop sophisticated lead-nurturing programs and email campaigns.

Webinars & Events: Plan and execute virtual and in-person events to generate leads and foster engagement.

Account-Based Marketing (ABM): Design and implement targeted ABM programs for key enterprise accounts.

*Optimize conversion funnels from initial awareness to MQL, SQL, and closed-won deals.

Brand & Messaging Excellence:

*Refine and articulate the company's unique value proposition, messaging, and positioning within the competitive SaaS landscape.

*Ensure consistent brand voice, visual identity, and messaging across all marketing channels and touchpoints.

*Develop and execute thought leadership initiatives that position CXT Software as a leader in delivery operations.

Marketing Operations & Analytics:

*Oversee and optimize the marketing technology (MarTech) stack, including CRM (e.g., Salesforce), Marketing Automation Platform (e.g., HubSpot, Marketo), and analytics tools.

*Implement robust reporting, analytics, and attribution models to measure campaign performance, demonstrate marketing's impact on revenue, and optimize spend.

*Manage the marketing budget effectively, allocating resources to maximize ROI and achieve strategic objectives.

*Forecast marketing-sourced and marketing-influenced pipeline and revenue.

Sales & Customer Success Alignment:

*Collaborate closely with the Sales leadership to define and refine lead qualification criteria (MQLs, SQLs) and optimize the lead handoff process.

*Develop and manage Service Level Agreements (SLAs) between Marketing and Sales to ensure seamless collaboration.

*Empower the Sales team with compelling sales enablement content, tools, and training.

*Partner with Customer Success to support customer retention, expansion, and advocacy efforts.

Team Leadership & Development:

*Recruit, mentor, coach, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.

*Provide clear direction, set performance goals, and conduct regular performance reviews.

*Champion continuous learning and professional development within the team.

Requirements

*Senior-level B2B SaaS marketing experience, with a proven track record leading demand generation and full-funnel strategy that drives measurable pipeline and revenue growth.

*Hands-on expertise with modern marketing automation and CRM platforms (e.g., HubSpot, Salesforce), with strong data fluency to track ROI and optimize performance.

*Demonstrated ability to collaborate closely with Sales to align goals, manage lead handoff, and support enablement.

*Experience building and leading high-performing marketing teams, including hiring, coaching, and developing talent.

*Strong communication skills and a player-coach mindset — strategic thinking combined with a willingness to execute.

Nice to have

*Proven track record of success in driving demand generation, pipeline growth, and revenue contribution in a B2B environment.

*Deep expertise in various digital marketing channels (SEO, SEM, content marketing, paid social, email marketing).

*Extensive experience with Marketing Automation Platforms (e.g., HubSpot) and CRM systems (e.g., Hubspot, Salesforce, Zoho).

*Strong analytical skills, comfortable with data-driven decision-making, and experience with marketing attribution models.

Benefits

More than just perks, they're the essential components of a rewarding career at CXT Software.

*100% Remote and Global: Enjoy the freedom to live your best life from anywhere in the world.

*Flexible Work Environment: Work at times that suit you best. We prioritize results and customer satisfaction over rigid schedules.

*Dedicated Growth Path: Receive consistent, meaningful feedback and support tailored to help you achieve your personal career goals.

*Access to Leading Tools and Technology: Enhance your skills with the latest tools, playbooks, and technology.

*Engaging Community Activities: Participate in coffee chats, happy hours, cooking classes, book clubs, and more!

CXT Software is an equal opportunity employer committed to a diverse workforce. We're seeking agile, resourceful experts ready to leverage creative problem-solving and ingenuity to drive our growth. If you're ready to be a key player in our exciting future, apply now.