VP of Marketing & NA Growth Strategy

Vicar Operating, Inc. dba VCA; Loveland (CO); Hybrid; USD 211,000 - 263,000; Full time

Benefits offered by this job

PTO

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Flexible Spending Accounts

Parental Leave

401(k) Match

Tuition Reimbursement

Life Assistance Program

Pet Care Discounts

Job summary

Vicar Operating, Inc. dba VCA in Loveland, CO, is seeking a Vice President of Marketing to lead product commercialization, commercial marketing, and field marketing across North America.

This senior role partners with Sales, Commercial Operations, Medical, and Customer Success to drive revenue, customer growth, and market expansion. The role requires a MBA or related field and 10+ years of leadership experience in marketing, preferably in healthcare, with a strong CRM and analytics background.

Qualifications

• Bachelor’s degree required; MBA or related field preferred.
• 10+ years of progressive leadership experience in marketing, growth strategy, or product commercialization.
• Proven track record in healthcare, diagnostics, or related industries preferred.
• Experience managing geographically dispersed teams and complex projects.
• Strong background in customer-centric marketing, demand marketing, and sales enablement.
• Experience with CRM platforms, marketing analytics, and data-driven decision-making.

Responsibilities

• Provide direct leadership of Product Commercialization, Commercial Marketing, and Field Marketing.
• Develop and execute integrated marketing strategies aligned with revenue goals.
• Serve as a strategic leader between Marketing, Sales, Commercial Operations, and Customer Success.
• Define North America marketing vision, strategy, and roadmap.
• Lead market segmentation, competitive analysis, and customer insights.

Skills

Visionary Leadership

Strategic Thinking

Cross-functional Leadership

Marketing Strategy

Budget Management

Communication

Data-driven Decisions

Education

Bachelor's degree

MBA or related field

Tools

CRM platforms

Marketing analytics

Microsoft Office

Job description

Vicar Operating, Inc. dba VCA in Loveland, CO, is seeking a Vice President of Marketing to lead product commercialization, commercial marketing, and field marketing across North America.

This senior role partners with Sales, Commercial Operations, Medical, and Customer Success to drive revenue, customer growth, and market expansion. The role requires a MBA or related field and 10+ years of leadership experience in marketing, preferably in healthcare, with a strong CRM and analytics background.