VP of Marketing & Category Leadership — AI for Construction

Doxel; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Doxel is seeking a strategic, commercially oriented Vice President of Marketing to define and lead a new category at the intersection of AI, operational insights, and construction. You will shape category naming, positioning, and market understanding, working with sales, product, and the executive team to accelerate growth.

You will own positioning, messaging, and thought leadership, build demand through ABM and field marketing, and lead a lean senior team across product marketing, corporate

Qualifications

• 12+ years of progressive marketing experience across B2B SaaS and enterprise markets.
• Experience building positioning and messaging for multiple stakeholder personas.
• Proven category-defining strategy with measurable business impact.
• Executive presence and ability to operate with C-suite buyers.
• Experience scaling go-to-market in high-growth startups.
• Strong storytelling, content, and thought-leadership capabilities.
• Direct exposure to AI applications in marketing operations is a plus.
• Ownership mindset with ability to lead a lean, senior team.

Responsibilities

• Own positioning, differentiation, persona messaging, and customer narrative.
• Define and lead the category Doxel is creating at AI-construction crossroad.
• Partner with sales, product, and execs to align deck pricing and proposals.
• Own category narrative, brand, and market-level storytelling.
• Direct demand gen and field marketing toward high-value ICPs.
• Build and coach a lean, senior marketing team across functions.
• Collaborate cross-functionally to influence roadmap and narrative decisions.
• Develop a repeatable GTM engine with data-driven optimization.
• Establish Doxel as a credible thought leader in AI for construction.

Skills

Category leadership

Strategic marketing

Product marketing

Brand storytelling

Demand generation

Field marketing

Executive communication

Go-to-market strategy

Team leadership

Cross-functional collaboration

AI in marketing

Enterprise SaaS marketing

Complex vertical experience

Job description

Doxel is seeking a strategic, commercially oriented Vice President of Marketing to define and lead a new category at the intersection of AI, operational insights, and construction. You will shape category naming, positioning, and market understanding, working with sales, product, and the executive team to accelerate growth.

You will own positioning, messaging, and thought leadership, build demand through ABM and field marketing, and lead a lean senior team across product marketing, corporate