VP of Marketing

Lensa; United States; On-site; USD 180,000 - 250,000; Full time

Job summary

Lensa is seeking a Vice President of Marketing for Drips, a tech-enabled service transforming health plan engagement. This executive role focuses on product marketing and sales enablement, requiring at least 8 years in product marketing and strong experience in managing complex service offerings. Join a high-performance culture offering competitive salary and unlimited PTO, making impactful changes in healthcare through advanced marketing strategies.

Benefits

Unlimited PTO

Competitive salary

Qualifications

• 8-10+ years in product marketing.
• 5+ years in technology-enabled services.
• Proven success supporting enterprise sales teams.
• Strong understanding of ABM strategy.

Responsibilities

• Lead the development of differentiated positioning and market segmentation.
• Create field-ready product collateral and messaging frameworks.
• Architect account-based marketing (ABM) campaigns.

Skills

Product Marketing

Sales Enablement

ABM Strategy

Narrative Development

Campaign Management

Job description

2 days ago Be among the first 25 applicants

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Drips.

Vice President of Marketing

About Drips

Drips is a fast-growing, tech-enabled managed service transforming how health plans engage their members at scale. As the pioneer of Conversational AI-as-a-Service, Drips helps healthcare organizations connect with hard-to-reach members to drive measurable outcomes across the member journey- including Stars, HEDIS, HOS, medication adherence, care gap closure, acquisition, and retention.

Unlike traditional SaaS solutions, Drips is a fully integrated service partner. Our intelligent outreach solutions deliver proven administrative and medical cost savings while directly impacting quality scores, member experience, revenue protection, and operational efficiency. With strong momentum and trusted partnerships across national, regional, and local health plans, Drips is positioned as an indispensable ally in today's value-driven healthcare landscape.

The Role

We are hiring a Vice President of Marketing with deep expertise in product marketing for technology-enabled services. This role is laser-focused on empowering our sales team with compelling, outcome-driven collateral and translating complex offerings into clear, differentiated market positioning.

You will own the product marketing lifecycle—from value proposition development and market messaging to sales enablement, ABM campaigns, and thought leadership. This role sits at the intersection of Product, Sales, and Services and plays a pivotal role in translating our unique delivery model into pipeline and revenue.

Key Responsibilities

• Product Marketing (Primary Focus)
• Lead the development of differentiated positioning, messaging frameworks, and market segmentation for Drips' conversational AI-enabled service lines
• Create field-ready product collateral, talk tracks, objection handling guides, solution briefs, and persona-based messaging
• Partner with Product and Services to translate roadmap milestones and delivery capabilities into value-forward market narratives
• Support and evolve Drips' core value propositions by use case and vertical
• Sales Enablement
• Equip AEs and AMs with the tools and content needed to close high-value deals
• Create battlecards, competitive landscapes, and tear sheets for buyer-specific motions
• Collaborate with Sales Ops to integrate enablement into Salesforce and sales workflows
• Campaigns & ABM
• Architect account-based marketing (ABM) campaigns that target named accounts with highly relevant content and engagement
• Align closely with sales and SDRs to fuel account-specific motions, pipeline velocity, and deal progression
• Launch multi-channel campaigns with built-in metrics and feedback loops
• Voice of the Customer & Thought Leadership
• Partner with Services and Commercial to lead the Voice of the Customer program
• Own white paper development, ABR summaries, and customer narratives
• Ensure content reflects both member-level impact and business-level outcomes
• Marketing Infrastructure & Growth Tools
• Build and manage a modern marketing stack with AI-enabled tools to streamline campaign execution and personalize at scale
• Launch a scalable client referral program
• Track and report on PQLs, campaign performance, and influence on pipeline
  
  

Ideal Candidate Profile

Must-Have

• 8–10+ years in product marketing, with at least 5+ years focused on technology-enabled services (e.g., BPO, AI-powered platforms, or consulting + tech delivery)
• Proven success supporting enterprise sales teams with high-impact collateral and enablement
• Experience owning positioning and GTM for non-SaaS solutions (complex service offerings)
• Strong understanding of ABM strategy and ability to deliver high-precision campaigns at the account level
• Fluent in turning delivery capability into compelling narratives and buyer-centric outcomes
• Skilled in leveraging modern marketing and AI tools to automate and scale impact
  
  

Nice-to-Have

• Healthcare payer or provider experience
• Familiarity with CMS quality programs, member engagement, or Medicaid/Medicare operations
  
  

Why Join Drips?

Drips is a category-defining company solving meaningful problems at scale in the healthcare industry. We partner with leading health plans to drive real-world impact—improving member behavior, reducing costs, and supporting mission-critical programs.

We're not selling software—we're delivering outcomes. As a leader in Conversational AI-as-a-Service, our clients rely on us to move the needle, and every team member plays a key role in that success.

Join a high-performance, value-driven culture where your work is directly tied to revenue and results. We offer a competitive base salary, and unlimited PTO—because we believe in rewarding performance and prioritizing balance.

Be part of something that matters.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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