VP of Marketing

Analyst1; Reston (VA); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Remote-First Culture

Flexible Time Off Policy

Full benefits package

Job summary

Analyst1 is seeking a highly strategic Vice President of Marketing to lead the evolution of our marketing strategy. This executive role drives demand generation, market positioning, product marketing, and operations to build pipeline and move leads to closed-won business.

You will work cross-functionally with Sales, Product, SDR, and Channels to craft a comprehensive plan that elevates our enterprise presence and accelerates revenue growth in commercial and government markets.

Qualifications

• Proven track record leading B2B SaaS/Cybersecurity marketing programs.
• Experience building multi-channel strategies that drive revenue.
• Strong analytics, data-driven decision making, and AI familiarity.

Responsibilities

• Develop and lead strategic marketing initiatives across digital, demand gen, content, product marketing, brand and channels.
• Own full demand generation lifecycle from events to pipeline conversion.
• Innovate with data analytics and AI to optimize campaigns and ROI.
• Collaborate with Sales, Product and Channel teams on go-to-market plans.
• Define KPIs, track performance, and report results to leadership.
• Lead marketing innovation and scale processes for growth.

Skills

Marketing leadership

Demand generation

Funnel optimization

Data analytics

AI in marketing

Cross-functional collaboration

Tools

CRM (Salesforce)

Marketing automation

Job description

Analyst1 is an industry-leading cybersecurity solution provider that specializes in advanced threat intelligence. Automated data ingestion and investigations transform security operations through superior threat analysis that also analyzes the effectiveness of countermeasures in a single platform.

We operationalize threat intelligence by correlating and orchestrating signals related to actors, malware, vulnerabilities, behaviors, and indicators for faster resolution.

About the role

Analyst1 isseekinga highly strategic and innovative Vice President of Marketing to lead the evolution of our marketing strategy.This leadership role is criticalat a pivotal time as we expand ourmarket position,evolve ourGTM strategiesand accelerate our growth across commercial and government markets.

The ideal candidate will have extensive experience in building and executing marketing strategies that address both the operational and strategic needs of high-growth companies. This role requires a visionary leader who can drive demand generation, market positioning, product marketing and operations and optimize conversion processes to generate pipeline and progress from qualified lead to closed-won business.

You will work cross-functionally with our Sales, SDR, Product, and Channels teams to develop and execute a comprehensive marketing plan designed to elevate our market position, build our enterprise presence, and drive long-term revenue growth.

As a data-driven innovator, you will leverage your deep understanding of performance marketing and analytics, along with AI, to continually optimize the marketing funnel, improve conversion rates, and ensure a measurable ROI from every campaign and event.

Analyst1 is an industry-leading cybersecurity solution provider that specializes in advanced threat intelligence. Automated data ingestion and investigations transform security operations through superior threat analysis that also analyzes the effectiveness of countermeasures in a single platform.

We operationalize threat intelligence by correlating and orchestrating signals related to actors, malware, vulnerabilities, behaviors, and indicators for faster resolution.

About the role

Analyst1 isseekinga highly strategic and innovative Vice President of Marketing to lead theevolution of our marketing strategy.This leadership role is criticalat a pivotal time as we expand ourmarket position,evolve ourGTM strategiesand accelerate our growth across commercial and government markets.

The ideal candidate will haveextensive experiencein buildingand executing marketing strategies that address both the operational and strategic needsof high-growthcompanies. This role requires a visionary leader who can drive demandgeneration,market positioning,productmarketingand operations andoptimizeconversion processestogenerate pipeline and progress from qualified lead to closed-won business

You will work cross-functionally with our Sales,SDR,Product, andChannelsteams to develop and execute a comprehensive marketing plan designed toelevate our market position,build our enterprise presence, and drive long-term revenuegrowth.

As a data-driven innovator, you willleverageyour deep understanding ofperformance marketing and analytics, along with AI, to continuallyoptimizethe marketing funnel,improve conversion rates, and ensure a measurable ROI from every campaign and event.

What you’ll do

• DevelopandLead Strategic Marketing Initiatives : Drive the evolution ofthe Company’smarketing strategy to ensure the company effectively addresses theneeds ofthemarket. This includesowning digital,demand gen,content andproduct marketing, brand, communications,social media,channel marketing,operationsand the Website. You willcraft compelling valuepropositions,differentiatedmessagingand channel strategies tailored tothe enterprise.You willown the full demandgeneration lifecycle. From event or campaign creation to systematic follow-up onmarketinggenerated leads, ensuring that the pipelineis nurtured, tracked, and converted toSales. Establish clear processes for follow-ups, improving conversion atevery stage of theSales funnel.
• Innovate with Data-Driven Decisions : Leverage data analytics, along with AI to evaluate theperformance of marketing programs and guide strategic decisions. Use insights to
• refine messaging,optimizethe marketing funnel, and measure the success of every
• marketing initiative.
• Collaborate Across Departments : Partner closely with Sales, Product, andChannels to ensure marketing effortsare alignedwithsales objectives. Developgo-to-market strategies for new initiatives and products that resonate withenterprise customers.
• Track & Optimize Key Performance Metrics : Define and own key performanceindicators (KPIs) that ensure marketing activities directly contribute to revenuegrowth. Be accountable for measuring, tracking, andreporting onperformance,continuouslyoptimizingbased on data.
• Lead the Charge in Marketing Innovation : Stay ahead of the curve in emergingmarketing trends, technologies, and best practices. Continuously experiment withand implementnew marketinginitiatives and AIt hat can drive growth and differentiateAnalyst1in the competitive landscape.

What you’ll bring

• 8-10+ years of marketing leadership experience, ideally in B2B SaaS and Cybersecurity, with a proven track record of successfully leading marketing strategy and execution for driving revenue growth, from $10 million to $50 million or more.
• Experience scaling a company into the enterprise market and successfully executing on a comprehensive and integrated growth strategy.
• Expert in demand generation , funnel optimization, and multi-channel marketing strategies with hands-on experience using modern marketing tools and technologies.
• Strong product marketing skills, including ICP, positioning, messaging, value props, segmentation, vertical marketing, analyst relations, thought leadership, customer insights, competitive analysis, battle cards, and informing the product roadmap.
• Proven ability to measure and track campaign effectiveness , with a clear focus on converting leads into sales.
• Exceptional leadership , collaboration, and communication skills ; a track record of building and managing high-performing teams.
• Ability to design, execute, and optimize scalable marketing processes and implement AI to drive measurable business results.
• Demonstrated use of analytics and insights to optimize performance, whether doubling down on successful efforts or quickly curtailing non-productive tactics.

Bonus if you have

• Experience in the evolving Cyber Threat Intelligence market.

The US base salary range for this full-time position is $200k - $250k + Performance Based Incentive Plan.

Analyst1 salary ranges are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, location and relevant education or training.

This position does not provide sponsorship.

Why Analyst1 is a great place to work?

• We Do the Right Thing : We show up putting our Integrity Above All Else, having Accountability and having Courage in Our Decision Making.
• We are Results-Focused : We show up day-to-day being Results Driven, having Bias for Action, while maintaining the highest Excellence in Execu tion.
• We are Collaborative : We have a Team-first – No Islands, Open Communication, Partnership Driven mentality.
• We are Compassionate : We employ Empathy in Action, are Supportive A cross the Organization and maintain an Inclusive Culture.
• We are Growth Minded: We encourage C ontinuous Learning , E mbracing Innovation , and a priority to Invest in People.

Perks

• Competitive salary + Bonus / Commission
• Remote-First Culture
• Flexible Time Off Policy
• 401(k), Life Insurance, Pet Insurance, Pre-paid Legal Aid Options
• Full benefits package, including fully funded medical, dental, and vision coverage
• Week off from Christmas through New Year’s Day

Analyst1 is an equal opportunity employer, and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.