VP of Marketing

Daisy; New York (NY); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Equity

Bonus

Benefits package

Job summary

Daisy is seeking a VP of Marketing in New York to lead and scale the marketing function across brand, growth, communications, and demand generation. You will report to the CEO and partner with the executive team to define the company’s marketing vision and drive long-term growth.

The role requires building a high-performing team, accelerating AI-enabled marketing initiatives, and owning the marketing budget to maximize ROI as Daisy expands across NYC and beyond.

Qualifications

• 15+ years of marketing leadership experience in high-growth tech or tech-enabled firms.
• Proven track record building strategy, leading teams, and driving growth.
• Experience partnering with CEOs and executive teams to shape go-to-market plans.
• Hands-on with AI tools to enhance marketing and content creation.
• Strong branding, content, and communications focus; HubSpot or similar CRM experience.

Responsibilities

• Own the end-to-end marketing strategy across brand, growth, and demand.
• Collaborate with the CEO and leadership to define long-term growth.
• Build and scale a high-performing marketing organization.
• Lead AI adoption to boost speed, creativity, and efficiency.
• Shape Daisy's brand across website, messaging, and GTM channels.
• Develop integrated go-to-market plans to drive awareness and revenue.
• Oversee website optimization as a key channel.
• Create multi-format content to support awareness and revenue.
• Manage inbound leads with Sales to optimize routing.
• Use marketing platforms to measure and optimize programs.
• Set executive KPIs and ROI-focused performance metrics.
• Own budget, resources, and investment strategy.
• Advise CEO on brand strategy, market insights, and growth.
• Help shape future team structure and hire marketing talent.

Skills

Marketing leadership

Strategic thinking

Team building

Executive partnership

AI in marketing

Brand strategy

Content strategy

Campaign execution

Stakeholder management

High-growth experience

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

CRM platforms

Marketing automation

Job description

About Us

Daisy is building the future of living. As a full-stack, AI-native property management company for HOAs, co-ops, and condos, we're modernizing one of real estate's largest and most fragmented industries. By combining technology with exceptional service, we deliver greater transparency for boards, more efficient operations, and a better resident experience.

About Us

Daisy is building the future of living. As a full-stack, AI-native property management company for HOAs, co-ops, and condos, we're modernizing one of real estate's largest and most fragmented industries. By combining technology with exceptional service, we deliver greater transparency for boards, more efficient operations, and a better resident experience. In just a few years, we've become the 8th largest property management company in NYC, expanded across the tri-state area, and now manage over 5,000 units and $200M+ in building budgets. Backed by strong growth and recent financing, we're entering our next chapter of growth as we expand Daisy's AI-powered operating model nationwide.

Overview

We're hiring a VP of Marketing to lead and scale the marketing function at Daisy as we continue expanding across NYC and beyond. Reporting directly to the CEO and partnering closely with the executive leadership team and board, you will own the company's marketing strategy across brand, growth, communications, and demand generation, shaping how Daisy is positioned in the market and driving long-term business growth. This is a high-impact leadership role for a seasoned marketing executive who thrives in high-growth environments and has a proven track record of building strategy, leading teams, and driving results at scale.

What You’ll Do

• Own the company’s end-to-end marketing strategy across brand, content, growth, communications, and demand generation
• Partner directly with the CEO and executive leadership team to define Daisy’s marketing vision, positioning, and long-term growth strategy
• Build, hire, mentor, and scale a high-performing marketing organization, establishing the structure, talent strategy, and operating model needed to support rapid company growth
• Champion the adoption of AI tools and automation at an organizational level to improve speed, creativity, and efficiency across marketing
• Define and elevate Daisy's brand presence across website, messaging, creative, and go-to-market channels
• Develop and execute integrated go-to-market strategies that drive brand awareness, customer acquisition, inbound demand, and revenue growth
• Oversee and optimize the website as a key acquisition and brand channel
• Create content across multiple formats to support awareness, sales, recruiting, and customer trust
• Manage inbound lead flow and routing processes in partnership with Sales
• Use HubSpot (or similar platforms) to build, measure, and optimize marketing programs
• Establish executive-level KPIs and performance metrics to measure marketing effectiveness, optimize ROI, and inform strategic decision-making
• Own the marketing budget, resource allocation, and investment strategy to maximize business impact
• Serve as a strategic advisor to the CEO and executive leadership team on brand strategy, market positioning, customer insights, and growth opportunities
• Analyze performance metrics and continuously improve channel effectiveness
• Help shape future team structure, with the opportunity to grow into broader leadership as the company scales
• Support hiring and building out the marketing function

What You Bring

• 15+ years of marketing experience, ideally in high-growth tech or tech-enabled companies
• Proven experience developing and executing company-wide marketing strategies that drive brand awareness, demand generation, and business growth
• Demonstrated success leading, building, and scaling high-performing marketing teams, including hiring, mentoring, and developing talent
• Proven experience serving as a strategic partner to CEOs and executive leadership teams, influencing company strategy and go-to-market initiatives
• Experience partnering closely with executive leadership to influence company strategy and go-to-market initiatives
• A proven ability to balance strategic leadership with hands-on execution in an early-stage, high-growth environment
• Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency
• Strong generalist background with a focus on brand, content and communication
• Experience with HubSpot or similar CRM / marketing automation platforms
• Builder mentality with hustle, urgency, and willingness to roll up sleeves
• High energy, ownership mindset, and comfort in fast-paced startup environments
• Strong executive presence with exceptional communication, stakeholder management, and leadership skills

Compensation

This role offers a salary of $200K-$250K, along with bonus and equity, depending on experience and qualifications. Along with a competitive benefits package.