VP of Marketing

Sembi; Houston (TX); On-site; USD 180,000 - 300,000; Full time

Job summary

Sembi seeks a VP of Marketing based in Houston to unify and scale our marketing engine across seven AI-powered products, driving pipeline, brand leadership, and market expansion.

You will lead global brand, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications, shaping strategy that accelerates ARR and differentiates us in AI software quality.

Qualifications

• 10+ years in B2B SaaS marketing with leadership experience.
• Experience partnering with Sales, Product, Eng, and RevOps.
• Proven track record hiring and leading marketing teams.
• Deep expertise in demand gen, content marketing, ABM, enterprise GTM.
• Strong attribution, pipeline management, and revenue ops knowledge.
• Experience in developer tools, DevOps, software testing, cybersecurity is a plus.
• Familiarity with multi-product or platform businesses preferred.

Responsibilities

• Lead and develop marketing across demand gen, product marketing, content, partner marketing, events, digital marketing, and communications.
• Build scalable processes, operating rhythms, and performance management frameworks.
• Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and efficiency.
• Launch Sembi IQ brand and AI SDLC positioning to shape industry dialogue.
• Position Sembi as a leading voice in AI-powered software quality and governance.
• Develop portfolio positioning and messaging; drive ARR growth and market leadership.
• Drive content programs to support awareness, SEO, executive engagement, and conversion.
• Own market segmentation, ICP, buyer personas, messaging, and value proposition.
• Lead product launches and pricing/packaging input with Product and Sales.

Skills

B2B SaaS marketing

Cross-functional

Talent development

Demand generation

ABM

Content marketing

Product marketing

Attribution & revenue ops

Executive stakeholder management

Job description

Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results.

About Sembi

Sembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready.

Job Responsibilities

Organizational Leadership

• Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications.
• Build scalable processes, operating rhythms, and performance management frameworks that support continued growth.
• Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency.

Sembi IQ & AI

• Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry.
• Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance.

Sembi Portfolio Management

• Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands.
• Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers.
• Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position.
• Drive content programs that support awareness, SEO, executive engagement, and conversion.

Product Marketing

• Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development.
• Lead market research, competitive analysis, and ICP development.
• Lead product marketing strategy across the portfolio including execution of product launches and releases.
• Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership.

Revenue Growth

• Own marketing-sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI.
• Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth.
• Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue.
• Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment.

What We're Looking For

• 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above.
• Experience partnering closely with Sales, Product, Engineering, and RevOps teams.
• Track record of hiring, developing, and leading high-performing marketing talent.
• Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies.
• Strong understanding of attribution, pipeline management, and revenue operations.
• Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable.
• Familiarity with multi-product or platform businesses is preferred.

What Success Looks Like

• Increased marketing-sourced and influenced pipeline contribution.
• Stronger platform awareness and brand recognition across software quality driven in part by successful launch of Sembi IQ brand and products.
• Expanded enterprise pipeline through ABM and partner channels.
• Established a scalable marketing operating model supporting continued growth.
• Proven growth across the breadth of the Sembi portfolio via improved positioning and cross-sell performance.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

By submitting your application, you acknowledge that Sembi, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities).

In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [e-mail]. Sembi, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.