VP of Marketing

Perry Weather; Dallas (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Perry Weather is seeking a VP of Marketing in Dallas to own the brand, demand, and revenue influence, partnering with the CRO to build a marketing function accountable to revenue and brand. This builder role shapes messaging, runs campaigns, manages partner relationships, and develops a team, all while driving pipeline.

You'll lead category leadership across Education, Local Government, Commercial Construction, Manufacturing, and other sectors, building a robust demand engine and enabling sales

Qualifications

• 8+ years of B2B marketing leadership.
• Experience building marketing functions from scrappy to scalable.
• Strong cross-functional collaboration with Sales, Product, and executives.

Responsibilities

• Own the category and establish Perry Weather as the standard.
• Design and run demand generation campaigns and GTM execution across channels.
• Own marketing sourced pipeline and ARR.
• Tell the story through thought leadership, media, and content.
• Build real-time analytics and attribution frameworks to drive decisions.

Skills

Marketing leadership

Demand generation

Brand strategy

Product marketing

CRM

Analytics

Cross-functional collaboration

Team leadership

Tools

HubSpot

Job description

About Perry Weather

At Perry Weather, we build technology that helps organizations stay safe, operational, and confident when weather conditions change. From the MLB and top construction companies to thousands of schools, cities, golf courses, and manufacturing sites across the country, our products are used in the moments that matter most. We combine software, integrated hardware, and real-time data into one cohesive system — giving teams the clarity and tools they need to make faster, smarter decisions when lives, assets, and operations are on the line.

About The Role

We’re looking for a VP of Marketing to own the brand, demand, and revenue influence that will define Perry Weather’s next chapter. This role sits at the intersection of storytelling, pipeline generation, and market expansion — partnering directly with the CRO to build a marketing function that’s as accountable to revenue as it is to brand.

This is a builder’s role. You’ll be shaping messaging, running campaigns, managing partner relationships, and developing a team — all while keeping a close eye on what’s actually moving pipeline. If you’re the kind of marketer who’s equally comfortable in a strategy session and inside HubSpot, equally energized by a compelling content brief and a pipeline attribution report, this is the role for you.

Core Responsibilities

• Own the category: Establish Perry Weather as the definitive weather safety standard across every vertical we serve including Education, Local Government, Commercial Construction, Manufacturing, Youth Camps and beyond.

• Build the growth engine: Design and run repeatable demand generation through targeted campaigns, strong sales enablement, and disciplined GTM execution across inbound, outbound, and partner channels.

• Own marketing sourced pipeline: Marketing at Perry Weather is a revenue function. You’ll be directly accountable for sourcing ARR through inbound and marketing-driven channels — building the systems, campaigns, and sales enablement infrastructure to hit that number consistently.

• Tell the story: Amplify Perry Weather’s voice through thought leadership, media, and content that resonates with personas and key buying champions across all segments.

• Measure what matters: Build real-time analytics and attribution frameworks that track marketing sourced pipeline and bookings, campaign ROI, and brand performance, and actually use them to make decisions.

What You’ll Bring

• 8+ years of B2B marketing leadership, ideally in high growth SaaS

• Proven success building marketing functions from scrappy to scalable. You’ve done this before, not just managed it

• High EQ, low ego — you can write copy, review a campaign brief, and present to the board in the same week

• Deep fluency in demand generation, brand strategy, and product marketing

• Strong command of marketing systems: CRM, automation, analytics, and the ability to get hands‑on when needed

• Excellent cross-functional instincts and the ability to work closely with Sales, Product, and the executive team

Why Perry Weather

• Define the category: Weather safety is a market in motion. You’ll shape how thousands of schools, municipalities, commercial contractors, and more think about protecting the people and reduce operational risk caused by weather

• Work at the executive level: You’ll be a direct partner to the CRO, with real influence over GTM strategy and company narrative.

• Sell something that matters: Our product exists to keep people safe outdoors. That’s a marketing brief worth getting out of bed for.

• Room to build: We’ve hit 80%+ annual growth for five consecutive years. The infrastructure to sustain that is yours to build.