VP of Legal

Grüns; Los Angeles (CA); Remote; USD 180,000 - 250,000; Full time

Job summary

Grüns is seeking a VP of Legal to lead legal strategies and compliance across multiple business functions in a fully remote work environment. This role involves ownership of legal matters related to products, operations, and marketing, aiming to foster a high-growth trajectory in consumer wellness while minimizing reliance on external counsel.

Benefits

Highly competitive compensation

Strong benefits coverage

Generous PTO

Free Grüns subscriptions

Qualifications

• 10+ years of legal experience with expertise in commercial contracts, IP, and regulatory compliance.
• Experience from high-growth consumer brands is preferred.
• Specialized knowledge of health claims regulations and product liability insurance.

Responsibilities

• Establish legal ownership across all functions and streamline workflows.
• Lead contract system overhaul and develop compliance strategies.
• Provide regulatory guidance on FTC, FDA, and BBB compliance for consumer products.

Skills

Commercial contracts

Intellectual Property

Regulatory compliance

Risk management

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About The Role

We're seeking a VP of Legal to serve as our internal legal cornerstone, driving cost savings and proactive risk management across all business functions. You'll take ownership of legal matters spanning product, operations, customer experience, and marketing while reducing reliance on external counsel. You'll be the strategic legal partner who translates complex regulatory requirements into actionable frameworks, enabling teams to move quickly and confidently. This position offers the opportunity to build comprehensive legal infrastructure while supporting our high-growth trajectory in the consumer wellness space. This role will report directly to our CEO.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Establish legal ownership across all functions, streamlining workflows and reducing reliance on external counsel
• Create proactive legal risk and compliance strategies, shifting from reactive to preventive approaches
• Lead contract system overhaul, developing standardized templates and negotiation guidelines
• Own global trademark and IP strategy, securing registrations and resolving brand conflicts
• Support fundraising events, managing legal diligence and executing required documentation
• Provide regulatory guidance on FTC, FDA, and BBB compliance for supplement and consumer products
• Evaluate health claims substantiation for marketing materials, working with R&D to develop compliant claim language
• Protect proprietary formulations and product names through strategic IP filings and defending against infringement
• Develop litigation defense strategies and risk management frameworks to minimize class-action lawsuit exposure
  
  

We're looking for someone who:

• Has 10 + years of legal experience with expertise in commercial contracts, IP, and regulatory compliance
• Brings experience from high-growth consumer brands, preferably supplement space
• Has owned legal work across multiple functions and demonstrates expertise in FTC, FDA, and BBB frameworks
• Has specialized knowledge of health claims regulations, including structure/function claims, qualified health claims, and the scientific evidence standards required for substantiation
• Understands product liability insurance and how to structure business operations to reduce litigation risk
• Brings IP law expertise with experience protecting formulations, ingredient combinations, and product trademarks in the supplements industry
• Has litigation and risk management experience, preferably defending supplement companies against class-action suits and developing strategies to minimize legal exposure
• Understands product liability insurance and structuring operations to reduce legal exposure
• Can work independently while building collaborative cross-functional relationships
  
  

Approach to the role:

• Acts as strategic partner offering growth-enabling solutions while protecting the business
• Translates legal complexity into practical frameworks for faster, confident decision-making
• Takes proactive stance on identifying and addressing potential issues before they become problems
• Balances legal protection with business velocity, understanding when calculated risks are appropriate
• Proactively assesses claims substantiation to ensure marketing materials are both compelling and compliant
• Takes strategic approach to IP protection, understanding both scientific and commercial value of formulations
  
  

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We're all confident, independent leaders. We are proactive. We find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity.

Community: We care deeply about each other. We're good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!