VP of Hardware Engineering

Pura USA; Pleasant Grove (UT); Hybrid; USD 230,000 - 350,000; Full time

Job summary

Pura is seeking a VP of Hardware Engineering to lead the Mechanical, Electrical, and Firmware teams, owning the technical vision for all connected diffuser products from prototype to millions in Owners’ homes.

You will partner with CM/EMS and external engineers, guide EVT/DVT/PVT stages, and drive cost, quality, and schedule targets while expanding a high‑performing hardware organization.

Qualifications

• 12+ years of hardware engineering experience and 5+ years leading multidisciplinary teams.
• Proven track record taking connected consumer hardware from concept to mass production.
• Experience managing hardware budgets, NRE investments, and BOM cost targets.

Responsibilities

• Lead the hardware organization: direct R&D, Mechanical, Electrical, and Firmware teams and set strategy across diffuser products.
• Own contract manufacturing partnerships and integrate them as extensions of the internal team.
• Drive new product introduction from concept through EVT/DVT/PVT to mass production.
• Establish testing, validation, and field quality processes for reliability across millions of units.
• Manage supply chain risk with sourcing, operations and manufacturing teams.
• Build and retain top hardware talent and shape the org as Pura scales.
• Own budget and multi-year hardware roadmap with Strategy, Product and Exec teams.

Skills

Hardware engineering

Team leadership

Contract manufacturers

NPI process

Embedded firmware

Budget management

Communication skills

Job description

VP of Hardware Engineering

Hardware Engineering Reports to: CTO Full Time Remote / Hybrid

Join Us at Pura—Reimagining How Fragrance is Experienced

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting‑edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every space.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision to revolutionize how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

As a VP of Hardware, you will lead Pura’s Mechanical, Electrical, and Firmware Engineering teams, owning the technical vision and execution behind every smart diffuser we bring to market—from the first prototype to millions of units in Owners’ homes. You’ll build tight, trusted partnerships with our contract manufacturers and external engineering partners, running them as true extensions of our internal team rather than arms‑length vendors.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high‑growth company that’s redefining the way people experience scent.

What You’ll Own:

• Lead the hardware organization: Direct Pura’s R&D, Mechanical, Electrical, and Firmware Engineering teams, setting technical strategy and roadmap across all connected diffuser products
• Own contract manufacturing partnerships: Serve as the primary technical owner of relationships with our CM/EMS and component partners, integrating them as extensions of the internal team
• Drive new product introduction: Guide products from concept and DFM/DFA through EVT/DVT/PVT and mass‑production ramp, hitting cost, quality, and schedule targets
• Ensure quality and reliability: Establish test, validation, and field‑quality processes that keep smart diffusers reliable across millions of units in the field
• Manage supply chain risk: Partner with Sourcing, Operations and Manufacturing to qualify components, manage lead times, and mitigate single‑source and geopolitical risk
• Build the team: Recruit, develop, and retain top mechanical, electrical, and firmware talent, and shape the org structure as Pura scales
• Own budget and roadmap: Build and manage the hardware engineering budget and NRE spend, and shape the multi‑year product roadmap with Strategy, Product and Executive teams

Essential Functions:

• Partner cross‑functionally with Strategy, Product, Software/App, Supply Chain, and Executive teams to align hardware development with business strategy and go‑to‑market timing.
• Represent hardware engineering to the executive team, communicating technical trade‑offs, risks, and investment needs in business terms.
• Lead special projects and new‑category exploration, such as whole‑home scenting and vehicle diffusion, alongside ongoing cost‑reduction initiatives

Qualifications:

• 12+ years of hardware engineering experience, including 5+ years leading multidisciplinary team, ideally on high‑volume consumer electronics or IoT products.
• Proven track record taking connected consumer hardware from concept to mass production, with deep experience managing contract manufacturers and EMS partners.
• Strong grasp of DFM/DFA, PCB and electromechanical design, embedded firmware architecture, and the full NPI process (EVT/DVT/PVT).
• Skilled negotiator and relationship builder with contract manufacturers, component suppliers, and other external partners, run as extensions of the internal team.
• Experience managing hardware budgets, NRE investment, and BOM cost targets in a fast‑growing or scaling company.
• Excellent communication skills, both written and verbal, with the ability to translate technical detail for executive and cross‑functional audiences.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast‑growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.