Sr Director, Industrial Design

Pura; Pleasant Grove (UT); Hybrid; USD 180,000 - 320,000; Full time

Job summary

Pura seeks a Sr Director of Industrial Design to lead the hardware and packaging design for our scent technology portfolio. You will drive the design language across diffusers, refills, and packaging while partnering with engineering, product, operations, and external agencies.

The role requires 10+ years in industrial design, a strong portfolio, and senior leadership capabilities to shape a fast‑growing hardware-first brand with premium aesthetics and sustainability in mind.

Qualifications

• 10+ years of industrial design experience, including consumer hardware/tech.
• Portfolio demonstrating shipped hardware and packaging.
• Experience leading hardware and packaging design or overseeing both disciplines.
• Strong knowledge of manufacturing processes (injection molding, DFx, CMF) and packaging production.
• Excellent communication and storytelling with executives and cross-functional teams.

Responsibilities

• Set the design vision for hardware and packaging across the portfolio; ensure a distinct Pura identity.
• Direct industrial design for smart diffusers, CMF, prototyping, and design validation with engineering.
• Oversee structural and visual packaging design for retail, e‑commerce, and refills.
• Collaborate with Product, Engineering, Supply Chain, Brand; align with manufacturability and cost targets.
• Partner with ODM/OEM and packaging partners to preserve design integrity through production.
• Drive design research through user studies and benchmarking to stay ahead of trends.
• Develop scalable design review, tooling, and documentation processes to support growth.
• Present concepts and design rationale to executive leadership and stakeholders.

Skills

Industrial design

Leadership

Cross-functional collaboration

Communication

Tools

Rhino

SolidWorks

KeyShot

Adobe Creative Suite

Job description

Sr Director, Industrial Design

Creative Brand Org · Reports to Chief Brand Officer · Full Time · Remote / Hybrid

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting‑edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

Reporting to the Chief Brand Officer, this is a high-impact individual contributor role: you will carry significant scope and responsibility for Pura’s physical product design without directly managing a team. You will partner closely with Engineering, Product, Operations, and Brand internally, as well as external design and packaging agencies, to design physical products that feel as premium and intentional as the fragrances inside them. Success in this role depends on strong collaboration and cross‑functional engagement across the business. This is your chance to shape the physical identity of a high‑growth company that’s redefining the way people experience scent.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high‑growth company that’s redefining the way people experience scent.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high‑growth company that’s redefining the way people experience scent.

What You’ll Own:

• Set the design vision: Define and evolve Pura’s hardware and packaging design language across the full product portfolio, ensuring every diffuser, refill, and box feels distinctly “Pura.”
• Lead hardware design: Direct industrial design for smart diffusers, from early concept sketches and form exploration through CMF (color, material, finish), prototyping, and design validation, in partnership with mechanical and electrical engineering.
• Lead packaging design: Oversee structural and visual packaging design across the portfolio—retail, e‑commerce, and refill packaging—balancing brand impact, unboxing experience, protection, cost, and sustainability.
• Partner cross‑functionally: Work closely with Product Management, Engineering, Supply Chain, and Brand/Marketing, as well as external design and packaging agencies, to align design intent with manufacturability, cost targets, and go‑to‑market timelines. This role depends on strong collaboration and cross‑functional engagement with both internal teams and outside partners.
• Manage manufacturing partners: Collaborate with ODM/OEM and packaging manufacturing partners to ensure design integrity is preserved from prototype through mass production.
• Drive design research: Champion user research, competitive benchmarking, and material/technology exploration to keep Pura’s hardware and packaging ahead of category trends.
• Own the design process: Build and refine scalable design review, tooling, and documentation processes (specs, drawings, tolerances) that support Pura’s pace of growth.
• Present with confidence: Communicate design rationale and present concepts to executive leadership, brand partners, and cross‑functional stakeholders.

Qualifications:

• 10+ years of industrial design experience, with a strong preference for consumer hardware/consumer tech (smart home, wearables, electronics, or similar categories).
• Prior experience leading both hardware and packaging design, or demonstrated ability to oversee both disciplines through a design team.
• Proficiency in industry‑standard tools such as Rhino, SolidWorks, KeyShot, and the Adobe Creative Suite.
• Strong working knowledge of manufacturing processes (injection molding, DFM/DFA, CMF development) and packaging production (die lines, substrates, printing techniques).
• A strong portfolio demonstrating shipped consumer hardware and/or packaging, from concept through production.
• Excellent communication and storytelling skills, with the ability to present design vision to executive and cross‑functional audiences.
• Passion for design excellence, craftsmanship, and Pura’s mission to redefine the role of fragrance in everyday life.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast‑growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.