VP of Growth Marketing

Just Right Reader; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Join a leading educational company as the Vice President of Growth Marketing. In this senior role, you'll drive marketing strategies focused on lead generation and awareness in K-12 education. Collaborate with a passionate team to enhance literacy outcomes for children nationwide while managing a small and agile marketing team and working in a fully remote environment.

Benefits

100% remote workplace

Company expense card with home office stipend

Up to 12 weeks of parental leave

Urbansitter Membership + $500 childcare credit per year

Qualifications

• Experience marketing to school districts.
• Proven success in building lead generation programs for education companies.
• Understanding of K-12 decision-making processes.

Responsibilities

• Build and execute a full-funnel marketing strategy.
• Launch campaigns that drive interest among district leaders.
• Own top-of-funnel metrics, including lead volume and quality.

Skills

Lead generation

Digital marketing

Content strategy

Job description

About Just Right Reader:

At Just Right Reader our mission is to make reading fun and for students to learn to read with engaging decodables that are representative of students in America's schools. When students want to read and feel successful, their achievement rises!Just Right Reader is a strong fit for individuals who are passionate about learning, teaching, and who thrive in cross-disciplinary teams of educators, sales professionals, developers, designers, and individuals who love our product. Join us in changing reading outcomes!

About the VP Growth Marketing Opportunity:

We’re hiring a Vice President of Growth Marketing to lead our marketing efforts with a clear focus on lead generation and adoption in school districts. This is a senior role responsible for driving qualified pipeline, building awareness, and helping us reach more educators and students nationwide.

What You’ll Do:

• Build and execute a full-funnel marketing strategy with lead generation at its core
• Launch campaigns that drive interest, urgency, and demand among district leaders
• Create messaging and content tailored to the K-12 audience across digital and field channels
• Own top-of-funnel metrics, including lead volume, quality, and conversion
• Partner closely with sales to align on ICP, pipeline health, and growth goals
• Lead brand strategy, thought leadership, and storytelling that reflect our mission
• Set and track KPIs around CAC, funnel performance, and campaign ROI
• Manage a small, agile team of marketers

What We’re Looking For:

• Experience marketing to school districts before and understanding of the K-12 decision-making process
• Proven success in building and optimizing lead generation programs for education companies
• Strong grasp of digital channels, campaign testing, content strategy, and marketing automation
• A knowledge of how to market in cycles, navigating budgets, funding timelines, and seasonal buying patterns
• Comfort with owning goals and delivering measurable results
• Experience partnering cross-functionally with sales and product teams
• A self-starter who leads with curiosity, creativity, and data
• Passion for equity in education and a belief in the power of literacy

Why Join Us?

• Opportunity to make a meaningful impact in children's literacy!
• Work with a passionate, driven team committed to innovation in education!
• 100% remote workplace - with access to an office in Dallas, TX!
• Company expense card with home office stipend for set up!
• Up to 12 weeks of parental leave!
• Urbansitter Membership + $500 childcare credit per year!

Just Right Reader is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.