VP of Digital Marketing (Equity-Based)

SOULCHI; California (MO); Remote; USD 80,000 - 150,000; Part time

Job summary

Join a forward-thinking startup as the VP of Digital Marketing, where you will lead the charge in crafting innovative strategies that elevate brand presence and drive customer engagement. This role offers a unique opportunity to work flexibly within a dynamic team, focused on achieving impactful results while aligning with sustainable development goals. You'll leverage your extensive experience in digital marketing to inspire and mentor a talented team, ensuring that every campaign resonates with the audience. If you're passionate about making a difference and thrive in a fast-paced environment, this role could be your next great adventure.

Qualifications

• 10+ years in digital marketing with 5+ years in leadership roles.
• Strong analytical skills and proven track record in campaign success.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Lead the digital marketing team and oversee campaign management.
• Monitor performance metrics and provide strategic recommendations.

Skills

Digital Marketing

SEO

SEM

Social Media Marketing

Email Marketing

Content Marketing

Data Analysis

Leadership

Communication

Education

Bachelor's degree in Marketing or Business Administration

Tools

Analytics Tools

Job description

Position : VP of Digital Marketing (Equity-Based)

Location : Remote

Category : Flexible, Part-time (15 hours) to Full-time (40 hours)

Reports to : Chief Marketing Officer

Compensation : Fair Market Value, Equity-Based Compensation Model

Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you're not just joining a team; you're embarking on a journey to shape a more harmonious and sustainable world.

Role Overview :

As the VP of Digital Marketing, you will be responsible for developing and executing a comprehensive digital marketing strategy to elevate SOULCHI's brand, increase customer acquisition, and enhance engagement across all digital channels. This role requires a visionary leader with a deep understanding of digital marketing trends, exceptional analytical skills, and a proven track record of driving successful digital marketing campaigns.

Responsibilities :

• Develop and implement a cutting-edge digital marketing strategy that aligns with SOULCHI's business objectives and brand vision.
• Identify opportunities for growth and innovation across all digital channels, including SEO, SEM, social media, email marketing, content marketing, and more.
• Lead the digital marketing team to ensure cohesive and effective execution of the strategy.

Campaign Management :

• Oversee the planning, execution, and optimization of digital marketing campaigns to maximize ROI and achieve KPIs.
• Collaborate with creative and content teams to produce high-quality digital assets that resonate with target audiences.
• Utilize data-driven insights to refine campaigns and enhance performance.

Data Analysis and Reporting :

• Monitor and analyze digital marketing performance metrics to assess effectiveness and identify areas for improvement.
• Provide regular reports and strategic recommendations to senior leadership based on data analysis and market trends.
• Leverage analytics tools to gain deeper insights into customer behavior and campaign performance.

Team Leadership and Development :

• Lead, mentor, and inspire the digital marketing team, fostering a culture of innovation, collaboration, and continuous learning.
• Identify skill gaps and provide opportunities for professional development to ensure the team remains at the forefront of digital marketing trends and technologies.
• Foster cross-departmental collaboration to align digital marketing efforts with overall business goals.

Budget Management :

• Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact.
• Monitor expenditures and ROI to ensure financial targets are met.
• Identify cost-saving opportunities and negotiate with vendors as necessary.

Innovation and Trend Monitoring :

• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Implement innovative digital marketing techniques to maintain SOULCHI's competitive edge.
• Test and evaluate new digital marketing tools and platforms.

Qualifications :

• (Preferred but not required) Bachelor's degree in Marketing, Business Administration, or a related field.
• 10 years or more experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful digital marketing strategies.
• Deep understanding of all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and analytics.
• Strong leadership and team management skills.
• Excellent analytical and strategic thinking abilities.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience in the health and wellness industry is a plus.

Equity-Based Compensation Opportunity :

As part of the SOULCHI team, you'll take part in our equity-based compensation model, aligning your success with the success of our business. We use the Slicing Pie model. First phase is equity-based only, which we are currently in. Equity calculations move dynamically based on your fair market rate and actual number of hours worked. In the second phase, which happens at the break-even point, the equity freezes at each member's current earned percentage and compensation switches to salary + benefits. Your equity percentage gets paid out annually as part of the profit sharing.

We request you only apply for this position if you believe an equity-based model is the perfect fit for you.

We understand the importance of work-life balance and recognize that each individual has unique scheduling needs. As such, we offer flexibility in working hours for the VP of Digital Marketing role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role.

Thank you for considering SOULCHI as your future employer.

How to Apply : To apply, please submit your resume and a cover letter detailing your alignment with our mission and the value you can bring to our team.