VP of Digital Experience & Growth

Mindgruve; Denver, Northern (CO, KY); Hybrid; USD 185,000 - 215,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with matching

Flexible spending account

Job summary

Mindgruve is seeking a VP, Digital Experience to lead strategy, development, and growth of digital experiences that drive measurable business results. The role collaborates across strategy, design, technology, commerce, content, and data to align customer needs with business goals.

You will guide senior clients, shape platforms, and oversee multidisciplinary engagements while building Mindgruve's Digital Experience practice and expanding opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Entrepreneurship, Business, or related field.
• 12+ years of experience across digital experience, digital product, customer experience, ecommerce, digital strategy, or related disciplines with significant leadership experience.
• Proven experience leading major digital experience initiatives for enterprise and consumer brands.
• Experience within a leading digital agency, integrated agency, consultancy, experience design firm, or similar environment.
• Deep understanding of modern websites, ecommerce, digital products, applications, customer journeys, and experience platforms.
• Strong knowledge of UX/CX strategy, conversion optimization, experimentation, personalization, analytics, and digital performance.
• Ability to connect experience strategy to customer acquisition, commerce, retention, and revenue growth.
• Working knowledge of modern CMS, commerce, CRM, CDP, analytics, personalization, and marketing technology ecosystems.
• Experience leading complex multidisciplinary engagements spanning strategy, UX, creative, content, technology, data, and optimization.
• Strong commercial instincts with the ability to identify, scope, sell, and expand significant digital experience engagements.
• Exceptional executive communication and presentation skills.
• A builder's mentality with the ability to create new capabilities, develop teams, establish processes, and help grow Mindgruve's Digital Experience practice.

Responsibilities

• Lead digital experience strategy for websites, ecommerce platforms, applications, digital products, and connected customer experiences.
• Translate client business objectives, customer needs, behavioral data, and market opportunities into clear digital strategies and roadmaps.
• Identify opportunities across the customer journey to improve acquisition, engagement, conversion, retention, and customer lifetime value.
• Advise senior client stakeholders on digital experience transformation, platform strategy, customer journeys, and investment priorities.
• Develop connected customer experiences across paid, owned, commerce, and digital channels.
• Map and optimize customer journeys from discovery through conversion, service, loyalty, and advocacy.
• Use behavioral data, customer insights, experimentation, and performance analytics to continually identify friction and improve the experience.
• Ensure digital experiences connect with the broader media, CRM, and data ecosystem.
• Lead platform assessments, digital roadmaps, experience modernization initiatives, and major redesigns or replatforming programs.
• Partner with UX, design, engineering, commerce, content, and data teams to translate strategy into high-performing experiences.

Skills

Executive leadership

Digital strategy

UX/CX strategy

Conversion optimization

Analytics & measurement

Problem solving

Executive communication

Business development

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CMS

CRM

CDP

Analytics platforms

Job description

Mindgruve is seeking a VP, Digital Experience to lead strategy, development, and growth of digital experiences that drive measurable business results. The role collaborates across strategy, design, technology, commerce, content, and data to align customer needs with business goals.

You will guide senior clients, shape platforms, and oversee multidisciplinary engagements while building Mindgruve's Digital Experience practice and expanding opportunities.